5 days ago
Head of Content, Senior Creative Director
ADP
Roseland, NJ (Hybrid)Full time$132K/yr – $246K/yr
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Head of Content, Senior Creative Director
Roseland, NJ (Hybrid)
$132K/yr – $246K/yrSenior Level12+ years expFull time
Posted 5 days ago
Job Summary
Own the creative direction and production of ADP’s video-centric content, shaping narrative, visual identity, and performance across campaigns, social, and executive content.
- Lead creative vision, standards, and partnerships across teams.
- Use analytics to inform future formats and storytelling.
Job Description
Responsibilities
- Creative Vision & Narrative Consistency
- Define the creative vision for ADP’s video-centric content engine.
- Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
- Translate brand and business strategy into compelling creative direction.
- Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.
- Content Quality & Creative Standards
- Establish creative standards for video, motion, graphics, copy, thumbnails, templates, and social formats.
- Review and guide creative work from concept through final delivery.
- Ensure content is modern, platform-native, emotionally resonant, and commercially relevant.
- Balance brand craft with the speed required in a high-volume content environment.
Requirements
- 12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, advertising, or digital content.
- Proven experience leading creative for large brands, agencies, content studios, or social-first teams.
- Strong portfolio demonstrating video-first storytelling, campaign creative, social content, and brand systems.
- Strong understanding of narrative, visual identity, social platforms, performance creative, and content formats.
- Experience leading creatives and influencing cross-functional stakeholders.
- Ability to balance creative excellence with speed, scale, and business impact.
- Strong communication, presentation, and feedback skills.
Preferred
- Experience in B2B, enterprise technology, SaaS, HCM, payroll, HR technology, financial services, or professional services.
- Experience building or leading an internal content studio or creative pod.
- Experience with performance video, paid social, executive content, and campaign extensions.
- Familiarity with AI-enabled creative tools and scalable content workflows.
Benefits
- Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
- Belong by joining one of nine Business Resource Groups to connect globally with networks and allies who share common interests and experiences.
- Grow your career in an agile, fast-paced environment with plenty of opportunities to progress.
- Continuously learn through ongoing training, development, and mentorship opportunities.
- Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
- Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another.
- Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.
- Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.
ADP
3.9 Glassdoor
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.
Founded in 2015
Roseland, New Jersey, USA
92K employees (2,893 in marketing)
74% recommend to a friend
85% CEO approval
Salaries
Posted range
$132K/yr – $246K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,977 (2% of company)
Median Career Experience
22 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Gus Blanchard
ADP Chief Marketing Officer
At the company for 23 years 3 months
Ted Kopta
Vice President Product Marketing
At the company for 19 years 5 months
Michael Selvaggio
Vice President, Global Brand to Demand Marketing
At the company for 11 years 10 months
Brian McGuire
VP, Strategic Alliances Marketing
At the company for 14 years 5 months
Funding
Total Funding
$17.1B
Last Raise
$7.1B
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $7.1B
- May 2025Post IPO Debt • $1B
- Sep 2024Post IPO Debt • $1B
Traffic Signals
Monthly Visitors
81.6M
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
14.1%
Direct
70.3%
Referral
12.4%
Social
2.1%
Paid
0.8%
Headcount Trend
Current headcount: ~91.9K