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The University of Texas at San Antonio logo
4 weeks ago

Director, Social Media Strategy and Engagement - University Strategic Communications

The University of Texas at San Antonio

San Antonio, TX (Hybrid)Full time$88K/yr – $97K/yr
The University of Texas at San Antonio logo
2 months ago

Marketing Coordinator, Dean's Office - College for Health, Community and Policy

The University of Texas at San Antonio

San Antonio, TX (On-site)Full time
The University of Texas at San Antonio logo
3 months ago

Senior Associate Athletics Director- Strategic Communications

The University of Texas at San Antonio

San Antonio, TX (On-site)Full time
The University of Texas at San Antonio logo
4 months ago

Strategic Communications Coordinator - University Marketing & Communications

The University of Texas at San Antonio

San Antonio, TX (On-site)Full time$61K/yr – $67K/yr

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4 jobs
The University of Texas at San Antonio logo

Director, Social Media Strategy and Engagement - University Strategic Communications

The University of Texas at San Antonio

San Antonio, TX (Hybrid)

$88K/yr - $97K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 weeks ago
The University of Texas at San Antonio logo

Marketing Coordinator, Dean's Office - College for Health, Community and Policy

The University of Texas at San Antonio

San Antonio, TX (On-site)

In-houseFull-timeMid level3+ years exp.
2 months ago
The University of Texas at San Antonio logo

Senior Associate Athletics Director- Strategic Communications

The University of Texas at San Antonio

San Antonio, TX (On-site)

In-houseFull-timeSenior level7+ years exp.
3 months ago
The University of Texas at San Antonio logo

Strategic Communications Coordinator - University Marketing & Communications

The University of Texas at San Antonio

San Antonio, TX (On-site)

$61K/yr - $67K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago
The University of Texas at San Antonio logo
The University of Texas at San Antonio

Director, Social Media Strategy and Engagement - University Strategic Communications

San Antonio, TX (Hybrid)

$88K/yr – $97K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own university scale and risk for flagship social across strategy, team, crisis response and executive visibility.

  • Strategy and governance: shape institutional voice, channels, and editorial standards across the social stack.
  • Team leadership and content discipline: run a multi-person team with workflows that ensure high quality, accessible output aligned to priorities.
  • Reputation and real time insights: monitor public discourse, manage issues and deliver executive-ready guidance during crises.

Job Description

Responsibilities

  • Leads the university’s flagship institutional social media strategy and engagement efforts. Serves as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
  • Develops and leads a multi-person social media team, including full-time staff and student workers. Establishes digital strategies, operational systems, workflows and editorial/design standards to ensure efficient and high-quality content development and engagement aligned with institutional priorities and brand principles.
  • Oversees the day-to-day management of the flagship social media channels. Directs, reviews and approves flagship social media content to ensure consistency, quality, accessibility and alignment with institutional voice.
  • Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
  • Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university’s reputation or operations. Synthesizes these discussions into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
  • Serves as a key communications partner during emergencies, institutional matters and reputational events. Leads flagship social media communications during emergencies and operational disruptions.
  • Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
  • Evaluates emerging platforms, technologies and digital engagement strategies to support innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
  • Develops and oversees enterprise social media standards, governance and best practices. Leads the university’s Social Media Collective.
  • Performs other duties as assigned.
The University of Texas at San Antonio logo

The University of Texas at San Antonio

4.2 Glassdoor

The University of Texas at San Antonio is a nationally recognized, top-tier public research university that serves approximately 40,000 students in 320 academic programs spanning science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education and more.As the third-largest research university in Texas and a Carnegie R1-designated institution, UT San Antonio is a model of access and excellence — advancing knowledge, social mobility and public health through teaching and learning, scientific innovation, patient care, and community engagement.Each year, UT San Antonio invests more than $486 million to advance research programs and generates an economic impact of $7 billion for Texas. In addition to being a nationally preeminent academic health center, the university serves more than 2.5 million patients annually through its comprehensive health system.

Founded in 1969
San Antonio, Texas, USA
8.5K employees (369 in marketing)
www.utsa.edu
80% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$677.4K
Traffic Source Mix
Search
38.3%
Direct
52.9%
Referral
6.8%
Social
0.7%
Paid
1.1%

Headcount Trend

Current headcount: ~8.5K

Marketing Team

Marketing Team Size
251 (3% of company)
Median Career Experience
6.5 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Daniela Nanez
Daniela Nanez
Marketing Assistant of the Executive Vice President for Business Affairs
At the company for 3 years 9 months
Anne Conaway Peters
Anne Conaway Peters
Associate Vice President, University Marketing & Special Projects
At the company for 17 years
Joe Izbrand
Joe Izbrand
Associate Vice President, Communications and Marketing
At the company for 13 years 11 months
Amanda Cerreto
Amanda Cerreto
Director of Marketing and Communications
At the company for 6 years

Funding

Total Funding
$109.4M
Last Raise
$4M
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant • $4M
  • Sep 2023
    Grant • $130K
  • Jun 2023
    Grant • $2.9M

Recent News

UT San Antonio closes Be Bold campaign at $575M with Malú and Carlos Alvarez Family gift
Oct 6, 2025 • UT San Antonio
Advancing the academic vision of UT San Antonio to new heights (PODCAST)
Oct 5, 2025 • UT San Antonio
Spotlight On: Taylor Eighmy, President, The University of Texas at San Antonio (UT San Antonio)
Sep 30, 2025 • Capital Analytics Associates
From volcanoes to asteroids, lab advances planetary science and the origins of life
Sep 24, 2025 • PhysOrg.com
From classroom to career: See how UT San Antonio works to prepare students for what’s next (VIDEO)
Sep 23, 2025 • UT San Antonio
New microfluidic-based biosensing platform helps track live antibody secretion dynamics
Sep 23, 2025 • News-Medical.Net
Marengo Therapeutics Advances STARt-002 Clinical Trial into Phase 2 Cohort Expansion Evaluating Invikafusp Alfa with TROP2-directed ADC TRODELVY® in Metastatic Breast Cancer
Sep 18, 2025 • Morningstar.com
UT San Antonio Health Science Center scientists pinpoint early warning stage before prediabetes
Sep 11, 2025 • UT Health San Antonio
UT San Antonio launches podcast series to break down the new university’s big-picture vision
Sep 10, 2025 • UT San Antonio
Valero's $1.5M gift to UTSA boosts engineering and business scholarships, mentorship opportunities
Sep 10, 2025 • Seattle TechFlash
UT San Antonio Health Science Center among top 2% globally for research output
Sep 9, 2025 • UT Health San Antonio
New College of AI, Cyber and Computing launched at UT San Antonio
Sep 9, 2025 • UT San Antonio
How the UT San Antonio School of Public Health is addressing the needs of the community (VIDEO)
Sep 8, 2025 • UT San Antonio
From San Antonio to the world: UT San Antonio Health Science Center among top global research institutions
Sep 8, 2025 • UT Health San Antonio
New technology embeds unique genetic identifiers in engineered cells
Sep 5, 2025 • News-Medical.Net
From San Antonio to the world: UT San Antonio Health Science Center among top global research institutions
Sep 4, 2025 • UT Health San Antonio
Opinion: With merger complete, UT San Antonio's time has arrived
Sep 4, 2025 • San Antonio Express-News
UT San Antonio emerges as Texas' third-largest research university after merger
Sep 3, 2025 • Axios
UTSA and UT Health San Antonio Merge to Create the University of Texas at San Antonio
Sep 3, 2025 • Texas Border Business
With merger complete, rebranded UT San Antonio becomes Texas' third-largest research university
Sep 2, 2025 • San Antonio Current
President Eighmy: ‘We begin a new journey as one unified institution’
Sep 2, 2025 • UT San Antonio
UT San Antonio and UT Health merger complete, making it the 3rd largest public research uni­versity
Sep 2, 2025 • Spectrum News
UTSA merger could boost Roadrunners' athletic prospects amid college sports upheaval
Sep 2, 2025 • Seattle TechFlash
UT San Antonio merger complete, becomes Texas’ third-largest public research university
Sep 1, 2025 • KSAT
UTSA, UT Health San Antonio merge to become the University of Texas at San Antonio
Sep 1, 2025 • KXAN Austin
UT San Antonio is now the name of the merged UTSA-UT Health institution
Sep 1, 2025 • Texas Public Radio | TPR
UT San Antonio leaders discuss the transformative impact of the merger (VIDEO)
Sep 1, 2025 • UT San Antonio
UTSA and UT Health San Antonio complete merger to become The University of Texas at San Antonio
Sep 1, 2025 • UT Health San Antonio
Texas' wealthiest college football programs ranked
Sep 1, 2025 • Seattle TechFlash
Anatomy of a merger: UT San Antonio has arrived.
Aug 31, 2025 • San Antonio Report
President says merged UT San Antonio will be 'world class' in 2035
Aug 31, 2025 • San Antonio Express-News
Careers at UT San Antonio
Aug 30, 2025 • UT San Antonio
How to Watch UTSA vs Texas A&M: Live Stream College Football, TV Channel
Aug 30, 2025 • Newsweek
UTSA to get nearly $190M for campus improvements
Aug 28, 2025 • Seattle TechFlash
Taylor Eighmy officially named president of The University of Texas at San Antonio and UT Health San Antonio
Aug 21, 2025 • UT Health San Antonio
UTSA takes critical step toward historic merger
Aug 20, 2025 • Seattle TechFlash
Meet UTSA faculty and academic leadership new to campus this fall
Aug 12, 2025 • UT San Antonio
UTSA and ArcLight Academy Partner to Increase Healthcare Education and Training
Aug 11, 2025 • Business Wire
UTSA and ArcLight Academy Partner to Increase Healthcare Education and Training
Aug 10, 2025 • Morningstar.com
UTSA School of Data Science to transition into new research center
Aug 1, 2025 • UT San Antonio
UTSA and UT Health SA scientists use AI to personalize dental care
Jul 22, 2025 • UT San Antonio
Teaching Creativity and Durable Skills in an AI World
Jul 14, 2025 • EdSurge
Tech to protect images against AI scrapers can be beaten, researchers show
Jul 11, 2025 • theregister.com
Bexar County Commissioners approve $5M for UTSA athletics facility
Jun 24, 2025 • San Antonio Report
UTSA and UT Health San Antonio merger OKed by regional accrediting institution
Jun 21, 2025 • San Antonio Report
UTSA and UT Health San Antonio merger approved to become one
Jun 18, 2025 • Spectrum News
University of Texas at San Antonio-UT Health merger approved by higher-ed accrediting body
Jun 17, 2025 • San Antonio Current
Overlooked Texas university sees swanky development 56 years after opening
Jun 17, 2025 • MySanAntonio
Logo Brands Announces Strategic Partnerships With Six Premier Universities
Jun 16, 2025 • Newswire
Gov. Abbott Signs Bill to Bring Texas Cyber Command to UTSA
Jun 3, 2025 • Government Technology US
Swanky new 'living, breathing' shopping district coming to San Antonio
May 30, 2025 • MySanAntonio
UTSA’s strategic compensation study continues with next steps
May 27, 2025 • UT San Antonio
Top students at these San Antonio districts get early, direct admission to UTSA
May 21, 2025 • San Antonio Report
UTSA seeks new brand strategy as merger nears
May 9, 2025 • Seattle TechFlash
NSC Announces 2025 Road to Zero Community Traffic Safety Grant Recipients
May 7, 2025 • Morningstar.com
NSC Announces 2025 Road to Zero Community Traffic Safety Grant Recipients
May 7, 2025 • PR Newswire
Hundreds of STEM Grants Have Been Terminated. K-12 Math Educators Will Lose Out.
May 5, 2025 • EdSurge
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May 2, 2025 • PR Newswire
'Devastating' UTSA loses over $8M in federal research grants amid DEI crackdown
May 1, 2025 • San Antonio Express-News
Bill to Create Texas Cyber Command Plan Clears State House
Apr 29, 2025 • Government Technology US
Photos show development of new H-E-B store near UTSA's main campus
Apr 24, 2025 • MySanAntonio
San Antonio scientists use machine learning to identify potential treatments for deadly viruses
Apr 22, 2025 • News-Medical.Net
UT Health San Antonio medical, nursing and health professions schools shine in latest U.S. News & World Report rankings
Apr 16, 2025 • UT Health San Antonio
Group seeks appeal to save Hemisfair structure
Apr 16, 2025 • Seattle TechFlash
Texas Advances Bill for State Agency to Fight Cyber Threats
Apr 16, 2025 • Government Technology US
Developers Beware: Slopsquatting & Vibe Coding Can Increase Risk of AI-Powered Attacks
Apr 16, 2025 • Tech Republic
UTSA helps students gain career-ready skills with Adobe microcredentials
Apr 15, 2025 • Adobe
Court issues decision on potential Spurs arena site
Apr 15, 2025 • Seattle TechFlash
In the Starlight: Tina Preyan Fuels the Future at Johnson
Apr 15, 2025 • Nasa.gov
Package hallucination: LLMs may deliver malicious code to careless devs
Apr 14, 2025 • Help Net Security
Houston found its road to riches. Will UTSA follow?
Apr 14, 2025 • Seattle TechFlash
Details on the demolition of the Institute of Texan Cultures amid lawsuit
Apr 10, 2025 • MySanAntonio
Innovative research offers hope for veterans with brain trauma
Apr 9, 2025 • News-Medical.Net
AI threats in software development revealed in new study
Apr 8, 2025 • Tech Xplore
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Apr 8, 2025 • eeNews Europe
LG EXPANDS MENTAL HEALTH SUPPORT FOR NCAA FINAL FOUR HOST SCHOOLS WITH NAMI PARTNERSHIP
Apr 6, 2025 • PR Newswire
LG EXPANDS MENTAL HEALTH SUPPORT FOR NCAA FINAL FOUR HOST SCHOOLS WITH NAMI PARTNERSHIP
Apr 6, 2025 • StreetInsider.com
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Apr 6, 2025 • StreetInsider.com
Project Marvel Spurs arena site facing lawsuit
Apr 2, 2025 • Seattle TechFlash
UTSA acquires downtown office tower in expansion push
Mar 25, 2025 • San Antonio Business Journal
UTSA is the new owner of downtown Kallison Square property
Mar 13, 2025 • San Antonio Report
Inside UTSA's key role in Gov. Abbott's Texas Cyber Command
Mar 12, 2025 • San Antonio Report
Forward Edge-AI Leads American AI Innovation for National Defense with Phase II SBIR to Enhance Secure Communications
Mar 12, 2025 • EIN Presswire
UTSA announces nominees and ceremony details for 2025 University Excellence Awards
Mar 5, 2025 • UTSA Today
UTSA poll: San Antonio mayoral race with 27 candidates is 'wide open'
Mar 5, 2025 • mySA
UTSA stuns #2 Texas A&M in mid-week contest
Mar 5, 2025 • UTSA Athletics
UTSA tops No. 14 Texas A&M to stretch win streak to 11 games
Mar 5, 2025 • San Antonio Express-News
UTSA's late push falls short in loss to No. 16 Memphis
Mar 5, 2025 • San Antonio Express-News
No. 16 Memphis Survives UTSA to Clinch AAC Regular Season Championship
Mar 5, 2025 • Memphis Official Athletic Site
Dainja, No. 16 Memphis beat UTSA 75-70, clinch share of AAC regular-season title
Mar 5, 2025 • KSL.com
UTSA closes regular season with one-sided win at East Carolina
Mar 5, 2025 • San Antonio Express-News
UTSA’s New Music Festival will spotlight Daniel Rios
Mar 4, 2025 • Wilson County News
New UTSA poll shows ‘tepid support’ for Project Marvel
Mar 4, 2025 • San Antonio Express-News
Gina Ortiz Jones leads tight San Antonio mayoral race, new UTSA poll shows
Mar 4, 2025 • San Antonio Current
UTSA undefeated at home to clinch AAC title
Mar 4, 2025 • UTSA The Paisano
Roadrunners demolish Cardinals in spring game
Mar 4, 2025 • UTSA The Paisano
Roadrunners cut down net in historic victory
Mar 4, 2025 • UTSA The Paisano
UTSA poll: Gina Ortiz Jones leads San Antonio mayor’s race; Project Marvel has little support
Mar 4, 2025 • Texas Public Radio
UTSA hosts Academic Decathlon state competition
Mar 4, 2025 • UTSA The Paisano
UTSA eyes March Madness finish amid record run
Mar 4, 2025 • The Business Journals