2 months ago
Director of Marketing
Elmington
Nashville, TN (On-site)Full time
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All marketing roles in the US
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Director of Marketing
Nashville, TN (On-site)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end property marketing strategy and execution, turning market insights into multi-channel campaigns that drive leasing and strengthen brand equity.
- Strategy & Market Insight: Shape positioning and tactics using market trends and competitive analysis.
- Campaign Execution & Content: Lead multi-channel campaigns and content across digital, print, social, and events to optimize leasing outcomes.
- Budget & Brand Stewardship: Allocate budgets for properties and maintain consistent, high-impact brand messaging across channels.
Job Description
Responsibilities
- Strategy Development: Design and implement comprehensive marketing strategies
- Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
- Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
- Content Management: Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing
- Budget Oversight: Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.
- Brand Consistency: Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.
- Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.
- Experience: Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector.
Preferred
- MBA or advanced degree preferred.
Elmington
Elmington is a commercial real estate investment, development, construction, affordable housing, and property management firm headquartered in Nashville. Our 1,000+ employees operate, acquire, develop, and construct properties throughout 29 states.Our philosophy is simple: People are the difference.
Traffic Signals
Monthly Visitors
8.8K
Traffic Source Mix
Search
29%
Direct
54.5%
Referral
5.7%
Social
9.5%
Paid
1.2%
Headcount Trend
Current headcount: ~575
Marketing Team
Marketing Team Size
20 (3% of company)
Median Career Experience
8 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
