Lead a college marketing and communications team to develop integrated branding, messaging, and strategic campaigns that elevate the College's reputation and engage a wide range of internal and external stakeholders.

Own strategic marketing and communications programs across platforms.
Oversee content creation, analytics, and collaboration with college leadership.

Job Description

Responsibilities

The Marketing and Communications Director provides strategic leadership for the Voiland College of Engineering and Architecture's marketing and communications efforts. In this position, you will lead the College's marketing and communications team in planning, developing, and implementing integrated branding, marketing, and communications strategies that deliver clear, consistent, and impactful messaging to internal and external audiences.
As the Director, you will collaborate closely with College leadership to develop and execute communications plans that educate, inform, and engage students, faculty, staff, alumni, industry partners, donors, and other stakeholders.
You will be responsible for overseeing the creation of compelling content across multiple platforms, evaluates the effectiveness of marketing, public relations, and social media initiatives through data and analytics, and continuously refines strategies to maximize reach and impact.
Working in partnership with administrators, faculty, staff, students, professional organizations, community and business leaders, and Washington State University Communications, you will advance the College's reputation, strengthens its brand, and supports its strategic priorities through innovative and effective marketing and communications programs.

Requirements

A Bachelor’s degree in communications, journalism, public relations or other relevant field AND four (4) years of professional level experience in print or broadcast media, public relations work or other relevant experience which has included at least one (1) year of supervisory experience.

Preferred

Demonstrated experience making presentations.
Experience with graphic design.
Experience with social media marketing.
Experience with analytics including their interpretation and presentation.
Experience overseeing the design and production of print materials and publications.
Excellent multitasking abilities and oral and written communication skills.
Proven abilities in effective marketing/advertising strategies.
Experience working with a variety of different populations.

Benefits

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation .

Washington State University

Washington State University is a nationally recognized land-grant research university, founded in Pullman in 1890. WSU’s statewide system includes campuses in Pullman, Spokane, Everett, Tri-Cities and Vancouver, with extension and research offices in every county of the state, and a nationally ranked online program. WSU is well known for its programs in veterinary medicine, agriculture, engineering, architecture, global animal health, food science, plant science, business, human health, pharmacy, neuroscience, communications, biofuels, sleep, business, education, energy. And, WSU athletics teams compete in the NCAA’s Pac-12 Conference.

Pullman, Washington, USA

11K employees (486 in marketing)

wsu.edu

Traffic Signals

Monthly Visitors

2.4M

Monthly Google Ads Budget

$738.3K

Traffic Source Mix

39.9%

Direct

47.4%

Referral

11.2%

Social

0.7%

Paid

0.7%

Headcount Trend

Current headcount: ~11.3K

Marketing Team

Marketing Team Size

343 (3% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$10.8M

Last Raise

$750K

Grant, 5 years ago

Funding History

Apr 2021
Grant • $750K
Dec 2017
Grant • $10M

Recent News

No. 4 Mississippi escapes against Washington State, 24-21

Oct 11, 2025 • Washington State University Athletics

Washington State Home-and-Home vs. Mississippi State Cancelled - Washington State University Athletics

Oct 10, 2025 • Washington State University Athletics

Get to Know Krista Dooley - Washington State University Athletics

Oct 10, 2025 • Washington State University Athletics

Responsibilities

The Marketing and Communications Director provides strategic leadership for the Voiland College of Engineering and Architecture's marketing and communications efforts. In this position, you will lead the College's marketing and communications team in planning, developing, and implementing integrated branding, marketing, and communications strategies that deliver clear, consistent, and impactful messaging to internal and external audiences.
As the Director, you will collaborate closely with College leadership to develop and execute communications plans that educate, inform, and engage students, faculty, staff, alumni, industry partners, donors, and other stakeholders.
You will be responsible for overseeing the creation of compelling content across multiple platforms, evaluates the effectiveness of marketing, public relations, and social media initiatives through data and analytics, and continuously refines strategies to maximize reach and impact.
Working in partnership with administrators, faculty, staff, students, professional organizations, community and business leaders, and Washington State University Communications, you will advance the College's reputation, strengthens its brand, and supports its strategic priorities through innovative and effective marketing and communications programs.

Requirements

A Bachelor’s degree in communications, journalism, public relations or other relevant field AND four (4) years of professional level experience in print or broadcast media, public relations work or other relevant experience which has included at least one (1) year of supervisory experience.

Preferred

Demonstrated experience making presentations.
Experience with graphic design.
Experience with social media marketing.
Experience with analytics including their interpretation and presentation.
Experience overseeing the design and production of print materials and publications.
Excellent multitasking abilities and oral and written communication skills.
Proven abilities in effective marketing/advertising strategies.
Experience working with a variety of different populations.

Benefits

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation .