4 hrs ago
Sr. Copywriter, HCP
McKinney
New York City, NY (Hybrid)Full time$90K/yr – $115K/yr
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Sr. Copywriter, HCP
New York City, NY (Hybrid)
$90K/yr – $115K/yrSenior LevelFull time
Posted 4 hrs ago
Job Summary
Own and shape pharma audience-first campaign copy across channels, turning complex science into accessible, accurate stories while navigating regulatory reviews, and lead cross-functional collaboration from concept to delivery.
- Coordinate with strategy, art, UX, and production to build integrated ideas.
- Manage multiple projects and feedback cycles to sharpen the work.
Job Description
Responsibilities
- Concept and write campaign copy across channels
- Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
- Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
- Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
- Present work clearly, explain your thinking, and apply feedback to sharpen the work.
- Manage multiple projects, timelines, and feedback cycles with focus and follow-through.
Requirements
- Proven experience writing preferably for healthcare/pharma
- Comfort working within collaborative creative, strategy, and review environments.
- Proven experience, writing for healthcare/pharma.
- Tools & Skills (Required)
Preferred
- Experience in healthcare/pharma marketing preferred.
McKinney
McKinney is a full-service creative agency that generates unfair attention for brands. In 2024 and 2025, McKinney was named to both Ad Age’s A-List and its list of Best Places to Work – two years in a row – and was recognized as one of Fast Company’s Best Workplaces for Innovators in 2024, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named as the Manny's 2025 Agency of the Year, Category III. McKinney is part of the Cheil network and has offices across North America, including Durham, New York, Dallas, Los Angeles, Phoenix, and Toronto. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.
Salaries
Posted range
$90K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
59 (16% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
14.6K
Traffic Source Mix
Search
31.2%
Direct
52.6%
Referral
6.7%
Social
8.1%
Paid
1.2%
Headcount Trend
Current headcount: ~372
Recent News
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