7 weeks ago
Community Manager
McKinney
New York City, NY (Hybrid)Full time$65K/yr – $75K/yr
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Community Manager
New York City, NY (Hybrid)
$65K/yr – $75K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own social community and channel management to drive audience growth, brand love, and business outcomes, while turning real-time signals into content and engagement opportunities.
- Social & Community Management: Own day-to-day handling of major platforms and align content with growth goals.
- Content Strategy & Collaboration: Work with strategy/creative/content teams to produce on-brief social creative and client-facing plans.
- Measurement & Sentiment: Track analytics, report progress, monitor sentiment, and surface competitive insights for next moves.
Job Description
Responsibilities
- Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth
- Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately
- Work directly with the client to identify real-time opportunities and manage approvals
- Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
- Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture
- Develop short-form, text-only content that embodies a brand’s voice to build organic communities
- Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals
- Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next
- Develop client-facing sentiment and competitive landscape on an ongoing basis
- Help manage surprise and delight programs, including identifying potential recipients
McKinney
McKinney is a full-service creative agency that generates unfair attention for brands. In 2024 and 2025, McKinney was named to both Ad Age’s A-List and its list of Best Places to Work – two years in a row – and was recognized as one of Fast Company’s Best Workplaces for Innovators in 2024, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named as the Manny's 2025 Agency of the Year, Category III. McKinney is part of the Cheil network and has offices across North America, including Durham, New York, Dallas, Los Angeles, Phoenix, and Toronto. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.
Traffic Signals
Monthly Visitors
14.6K
Traffic Source Mix
Search
31.2%
Direct
52.6%
Referral
6.7%
Social
8.1%
Paid
1.2%
Headcount Trend
Current headcount: ~372
Marketing Team
Marketing Team Size
59 (16% of company)