11 days ago
Head of Marketing, Fragrance & Beauty
CHANEL
New York City, NY (Hybrid)Full time$256K/yr – $400K/yr
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Head of Marketing, Fragrance & Beauty
New York City, NY (Hybrid)
$256K/yr – $400K/yrSenior LevelFull time
Posted 11 days ago
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Job Summary
Own Chanel's local brand strategy and orchestrate end-to-end campaigns that translate global vision into high-impact, locally relevant activation while leading teams and shaping customer experiences across the US market.
- Translate global brand strategies into locally relevant plans
- Lead end-to-end integrated campaigns and cross-functional partnerships
- Develop and mentor high-performing teams
Job Description
Responsibilities
- Champion Chanel’s brand equity, ensuring all initiatives reflect the House’s heritage, creative vision, and uncompromising standards.
- Translate global brand strategies into locally relevant, high‑impact plans that reinforce CHANEL’s local leadership in luxury fragrance and beauty, while in return promoting US market and client realities towards Global teams, to ensure that these specific needs are understood and translated into product and orchestration strategies.
- Be the voice of the Brand to communicate CHANEL’s vision and support priorities to our Retailers and Market Teams, inspiring alignment and ambition.
- Demonstrate deep strategic and operational mastery of Fragrance, Skincare, and Makeup, understanding category dynamics, competitive landscapes, and client evolving motivations, to orchestrate locally relevant activations and nourish Global MTP product plans.
- Guide category teams to build long‑term equity while delivering short‑term business performance, supervising and consolidating A&P budget by axis, facilitating prioritization and monitoring sales performance and ROI to adapt plans and investments in real time.
- Commission and interpret marketing intelligence, consumer research, competitive analysis, and trend forecasting to inform strategy. Translate customer data and market insights into articulated action plans by axis, govern implementation and measure success, with the support of the Transformation Office, Insights, Brand Comm (BC) and DCX teams. Connect the dots and lead the evolution from episodic insights to AI-augmented intuition, sensing cultural shifts and market opportunities.
- Conduct the orchestra, leading the end‑to‑end development and implementation of integrated marketing campaigns, partnering closely with Brand Communication, Digital and Client Experience, Artistic Department and Retail teams, as well as Global partners.
- Beyond campaigns, ensure – with the support of the DCX and BC teams – that we create relevant and always-on connection across touchpoints of the client’s journeys (events, digital activations, retail experiences, services…), to convey the House’s storytelling through elevated and innovative multi‑channel expressions, elevating client lifetime value.
- Lead in a fluid world: operate in a composable marketing model where teams and skills reconfigure around outcomes, not just fixed roles.
- Client Journey & Experience Expertise
Requirements
- Minimum of three days in-person office presence at NYC office
- Minimum of 20 years of experience and 15+ years of specific marketing experience
- Strong analytical skills and the ability to synthesize data easily
- Experience leading teams and leaders of teams
- Bachelor’s degree required
- Master’s degree or MBA preferred
- Proficient use of Microsoft 365 programs is required
- Ability to travel internationally and domestically approximately 15% -20% or as business requires
- Exceptional written and verbal communication required with an understanding of French language preferable
Preferred
- Master’s degree or MBA preferred
Benefits
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
CHANEL
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
Traffic Signals
Monthly Visitors
12.3M
Monthly Google Ads Budget
$204.1K
Traffic Source Mix
Search
56.4%
Direct
37.9%
Referral
2.9%
Social
1.6%
Paid
0.9%
Headcount Trend
Current headcount: ~29K
Marketing Team
Marketing Team Size
2,437 (8% of company)
Median Career Experience
13 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Katie Welch
Head of Brand and Company Communications, US
At the company for 7 months
Bijay Shah
Head of Retail & Trade Marketing
At the company for 10 years 9 months
Emma Ancelle
Head of Global Talent Acquisition
At the company for 1 year 1 month
Ellie Hawke
Head of Brand Communications, Watches & Fine Jewelry and Company Communications
At the company for 13 years 9 months
Funding
Total Funding
$757.2M
Last Raise
$757.2M
Debt Financing, 2 years ago
Funding History
- Jul 2024Debt Financing • $757.2M