2 months ago
Integrated Marketing Communications Manager
Mativ
Alpharetta, GA (Hybrid)Full time
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Integrated Marketing Communications Manager
Alpharetta, GA (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own the end-to-end design and activation of multi-channel campaigns that drive demand, with heavy ownership of campaign frameworks, messaging, and agency partners.
- Campaign Design: Own frameworks, messaging alignment, and cross-channel execution.
- Agency and creative delivery: Manage external partners to meet scope, timelines, and quality.
- Budget and performance: Lead spend tracking, reporting, and alignment with commercial goals.
Job Description
Responsibilities
- Lead the design and execution of integrated marketing campaigns and demand generation programs aligned to business priorities.
- Serve as Campaign Design Lead, owning campaign frameworks, messaging alignment, and executional flow across channels.
- Support campaign execution for Mativ’s Industrial and Release Liners brands, ensuring alignment with commercial objectives and timelines.
- Translate strategy into actionable programs that drive awareness, engagement, and lead generation.
- Oversee all digital properties, including day to day maintenance and ongoing optimization.
- Manage and execute media buys, ensuring alignment with campaign goals and budget parameters.
- Oversee web properties and digital execution in partnership with agency teams.
- Direct and manage external agency partners, serving as the primary point of contact.
- Lead execution with agencies across campaign development, digital activation, and creative production.
- Ensure agencies deliver on scope, timelines, quality standards, and performance expectations.
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Communications preferred
- Three (3) - Five (5) years of work experience in executing marketing campaigns in a B2B or manufacturing environment.
- Strong background in demand generation, content strategy, and digital marketing.
- Hands on experience managing agencies and external partners.
- Ability to lead creative asset development across multiple formats.
- Strong project management and cross functional coordination skills.
- Experience managing budgets and reporting on performance.
Preferred
Benefits
- Mativ benefits say a lot about how we care for each other. Our employees and their families have many different needs. As a result, our benefits offer choices on many levels and are high in quality, competitive in the marketplace, and affordable.
Mativ
Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company makes material impacts on the world every day through a wide range of critical components and engineered solutions that solve our customers’ most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company’s two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.
Traffic Signals
Monthly Visitors
25.1K
Traffic Source Mix
Search
32.6%
Direct
53.7%
Referral
7.4%
Social
5.6%
Paid
0.6%
Headcount Trend
Current headcount: ~2.8K
Marketing Team
Marketing Team Size
30 (1% of company)
Funding
Total Funding
$400M
Last Raise
$400M
Post IPO Debt, 1 years ago
Funding History
- Sep 2024Post IPO Debt • $400M