3 months ago
Director of Analyst Relations
Intermedia Intelligent Communications
USA (On-site)Full time
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Director of Analyst Relations
USA (On-site)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 3 months ago
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Job Summary
Drive global Analyst Relations leadership with a focus on UCaaS/CCaaS, GEO/AI visibility, and cross-functional execution.
- Own and execute the global Analyst Relations strategy and major evaluations.
- Demonstrated success influencing MQ, Wave, MarketScape with analyst relationships.
- Lead GEO/AI visibility efforts with cross-functional partners (Content, SEO, Product Marketing, PR).
Job Description
Responsibilities
- Analyst Relations Strategy & Leadership
- Develop and execute a comprehensive global Analyst Relations strategy aligned with corporate growth and positioning objectives.
- Build and maintain strong, trusted relationships with leading UCaaS and CCaaS analysts.
- Lead participation in major analyst evaluations (Magic Quadrant, Wave, MarketScape, etc.).
- Drive structured engagement plans to proactively influence analyst perception and coverage.
- GEO & AI Visibility
- Develop and execute a GEO strategy to improve Intermedia’s visibility and positioning within AI-powered search engines and generative platforms (e.g., ChatGPT, Gemini, Perplexity).
- Partner with Content, SEO, Product Marketing, and PR to ensure authoritative, differentiated, and technically accurate content is optimized for AI indexing and citation.
- Monitor AI-generated responses related to UCaaS/CCaaS market comparisons and ensure Intermedia is accurately and competitively represented.
- Identify content gaps and develop strategies to improve inclusion in AI-driven research and recommendation outputs.
- Online Community & Market Evangelism
- Act as a visible and credible evangelist in industry forums and practitioner communities, including Reddit, Spiceworks, LinkedIn groups, and other relevant platforms.
- Establish and maintain a positive, authoritative brand presence in online technical and buyer communities.
- Monitor sentiment and competitive narratives across forums and respond strategically and appropriately.
- Partner with Marketing and Communications to develop thought leadership content that fuels organic discussions and strengthens brand advocacy.
- Market Intelligence & Reputation Management
- Track analyst commentary, peer reviews, AI-driven summaries, and community discussions to identify perception gaps.
- Provide executive-level insights on analyst sentiment, competitive positioning, and emerging industry narratives.
- Develop coordinated response strategies for misinformation or competitive claims impacting reputation.
- Cross-Functional Collaboration and Execution Drivenness?
Requirements
- 8+ years of experience in Analyst Relations, Product Marketing, Corporate Marketing, or related strategic roles within the UCaaS and/or CCaaS industry.
- Deep knowledge of unified communications and contact center competitive landscapes.
- Established relationships with leading analysts covering cloud communications and CX technology.
- Demonstrated success influencing outcomes in major analyst evaluations (MQ, Wave, MarketScape).
- Experience driving executive-level messaging and positioning strategies.
- GEO & Digital Expertise
- - Demonstrated understanding of Generative Engine Optimization (GEO), AI-driven search behavior, and modern content visibility strategies.
- - Experience partnering with SEO and content teams to improve inclusion and positioning in AI-powered and traditional search environments.
- - Familiarity with how LLMs source, summarize, and reference enterprise technology vendors.
- Community & Evangelism Capabilities
- - Experience engaging authentically in technical or practitioner communities (e.g., Reddit, peer review platforms, IT forums).
- - Strong executive presence and ability to serve as a credible public-facing industry voice.
- - Ability to navigate public discussions with authority, nuance, and brand sensitivity.
- Core Competencies
- - Strategic thinker with strong operational execution.
- - Exceptional written and verbal communication skills.
- - Strong cross-functional leadership and influence skills.
- - Data-driven mindset with experience measuring perception impact and brand sentiment shifts.
Benefits
Intermedia Intelligent Communications
Intermedia is the cloud communications company that helps over 150,000 businesses connect better, from wherever, through our AI-powered platform that includes voice, video conferencing, chat, SMS, contact center, business email and productivity, file sharing and backup, security, archiving, and more. We strive to eliminate the need for multiple communications service providers with a seamlessly integrated portfolio of intelligent communications and collaboration solutions, including our flagship product, Intermedia Unite®, all delivered through one highly reliable and secure platform. With month-to-month contract options, one monthly bill, one intuitive point of administrative control, and certified by J.D. Power for excellence in technical support eight times, Intermedia is committed to providing enterprise-grade products to businesses of all sizes through a simple, Worry-Free Experience.As a partner-first company, Intermedia goes to work for over 7,500 channel partners by providing a comprehensive set of programs, resources, and support to help them grow their revenue and maximize their success. Programs include our Customer Ownership Reseller (CORETM) model – which enables partners to resell, package, and manage Intermedia's solutions as if they were their own, while benefiting from highly attractive economic terms and maintaining ownership of their customer relationships – as well as agent models. Recent Awards:•J.D. Power Certified Assisted Technical Support Program – 2024, 2023, 2021, 2020, 2019, 2018, 2017, 2016•PCMag Editor’s Choice – Intermedia Unite•US News & World Report - Best Business Phone System - Intermedia Unite•CRN - 5-Star Partner Program - 2025, 2024, 2023, 2022•CRN’s Cloud Computing Product of the Year - 2024, 2023, 2022, 2021 – Intermedia Unite
Traffic Signals
Monthly Visitors
359.7K
Monthly Google Ads Budget
$289.6K
Traffic Source Mix
Search
32.6%
Direct
60.6%
Referral
5.3%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~1.3K
Funding
Last Raise
Series Unknown, 9 years ago
Funding History
- Feb 2017Series Unknown
- Apr 2012Series Unknown