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Marketing jobs

7 marketing jobs

3 weeks ago

Vice President, Retail Media Measurements & Insights

Criteo

New York City, NY (Hybrid)Full time$260K/yr – $315K/yr

6 weeks ago

Sr. Account Executive, HoldCo

Criteo

Boston, MA (Hybrid)Full time$125K/yr – $150K/yr

2 months ago

Senior Curation Manager, Performance Media

Criteo

Boston, MA (Hybrid)Full time$100K/yr – $125K/yr

2 months ago

Director, Commercialization API Platform Partnerships

Criteo

Boston, MA (Hybrid)Full time$212K/yr – $265K/yr

3 months ago

VP Commercialization - API Platform Partnerships

Criteo

Boston, MA (Hybrid)Full time$212K/yr – $265K/yr

4 months ago

Head of Social, Commercialization

Criteo

Boston, MA (Hybrid)Full time

6 months ago

Field Marketing Manager

Criteo

New York, USA (Hybrid)Full time$83K/yr – $104K/yr

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7 jobs

Vice President, Retail Media Measurements & Insights

Criteo

New York City, NY (Hybrid)

$260K/yr - $315K/yrAgencyFull-timeDirector/executive15+ years exp.

3 weeks ago

Sr. Account Executive, HoldCo

Criteo

Boston, MA (Hybrid)

$125K/yr - $150K/yrAgencyFull-timeSenior level

6 weeks ago

Senior Curation Manager, Performance Media

Criteo

Boston, MA (Hybrid)

$100K/yr - $125K/yrAgencyFull-timeSenior level5+ years exp.

2 months ago

Director, Commercialization API Platform Partnerships

Criteo

Boston, MA (Hybrid)

$212K/yr - $265K/yrAgencyFull-timeDirector/executive10+ years exp.

2 months ago

VP Commercialization - API Platform Partnerships

Criteo

Boston, MA (Hybrid)

$212K/yr - $265K/yrAgencyFull-timeSenior level10+ years exp.

3 months ago

Head of Social, Commercialization

Criteo

Boston, MA (Hybrid)

AgencyFull-timeSenior level10+ years exp.

4 months ago

Field Marketing Manager

Criteo

New York, USA (Hybrid)

$83K/yr - $104K/yrAgencyFull-timeMid level3+ years exp.

6 months ago

Criteo

Vice President, Retail Media Measurements & Insights

New York City, NY (Hybrid)

$260K/yr – $315K/yrDirector/Executive15+ years expFull time

Posted 3 weeks ago

Job Summary

Lead the global Retail Media measurement and insights strategy, owning framework development, external credibility, and cross-functional partnerships that drive renewals, growth, and advertiser trust.

Job Description

Responsibilities

Lead client-facing measurement and insights
Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
Translate measurement into client value — building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement — while Account Strategists continue to own day-to-day campaign strategy, insights, and execution.
Define, champion, and continuously evolve Retail Media’s common measurement framework across the areas advertisers care about most — attribution, competitive position, incrementality, customer health, and brand health — aligned to standards that brands and agencies trust.
Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to — for example, the accepted methodology for incrementality testing, common definitions for metrics such as incremental sales and iROAS, agreed attribution windows, and the criteria a metric must meet to be considered validated and client-ready.
Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently, including our differentiated cross-retailer perspective.
Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement where it matters most.
Provide market and client inputs to Product’s build-versus-partner decisions — identifying unmet needs, assessing potential partner capabilities, and validating where partnerships could complement Criteo’s product roadmap.
Lead Criteo’s validation approach so measurement is independently credible — accredited where required, validated by neutral partners where trust demands it, and compatible with the tools clients prefer to use.
Position Criteo as a trusted commerce-media input to the marketing mix models that brands and agencies already run, and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment.

Requirements

A senior leader with 15+ years of experience who has owned measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider. Agency experience is highly preferred.
Deep, current expertise in commerce-media measurement — incrementality (holdout, in-auction/ghost-bidding, page lift), attribution, marketing mix modeling, brand lift, and clean rooms — with a strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes such as renewals, growth, and advertiser confidence.
Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy — setting direction and standards while partnering effectively without owning execution.
A track record of driving cross-functional alignment and shaping company-level decisions.
Experienced in navigating both retailer and advertiser dynamics.
Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
Experienced with data governance and related processes.
A credible external representative for Criteo — comfortable engaging senior agency and brand audiences and speaking at industry forums — with a track record of building external measurement and data partnerships.

Criteo

Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

Founded in 2005

FRA

3.9K employees (690 in marketing)

bit.ly/3vuAlYL

Salaries

Posted range

$260K/yr – $315K/yr

Taken straight from the job posting.

See all Criteo salaries

Marketing Team

Marketing Team Size

602 (15% of company)

Median Tenure

4.7 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Hilary K.

Regional Head of Talent Acquisition, Americas (US & LATAM) | Reporting to VP, Global TA

At the company for 11 months

Celia Navarro

Head of Tech Talent Acquisition – R&D, Product & IT (EMEA)

At the company for 10 years 3 months

Marketing Leadership

Jennifer Lupinacci

Vice President, Brand Partnerships - Retail Media

At the company for 6 years 2 months

Michelle Frantino

SVP, Global Marketing

At the company for 8 years 6 months

Hilary K.

Regional Head of Talent Acquisition, Americas (US & LATAM) | Reporting to VP, Global TA

At the company for 11 months

Michael Rasmussen

SVP, Product Marketing + GTM

At the company for 2 years 9 months

Traffic Signals

Monthly Visitors

6.4M

Monthly Google Ads Budget

$6.8K

Traffic Source Mix

31%

Direct

63.4%

Referral

4.9%

Social

0.4%

Paid

0.3%

Headcount Trend

Current headcount: ~3.9K

Links

bit.ly/3vuAlYL

X (Twitter)

Responsibilities

Lead client-facing measurement and insights
Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
Translate measurement into client value — building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement — while Account Strategists continue to own day-to-day campaign strategy, insights, and execution.
Define, champion, and continuously evolve Retail Media’s common measurement framework across the areas advertisers care about most — attribution, competitive position, incrementality, customer health, and brand health — aligned to standards that brands and agencies trust.
Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to — for example, the accepted methodology for incrementality testing, common definitions for metrics such as incremental sales and iROAS, agreed attribution windows, and the criteria a metric must meet to be considered validated and client-ready.
Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently, including our differentiated cross-retailer perspective.
Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement where it matters most.
Provide market and client inputs to Product’s build-versus-partner decisions — identifying unmet needs, assessing potential partner capabilities, and validating where partnerships could complement Criteo’s product roadmap.
Lead Criteo’s validation approach so measurement is independently credible — accredited where required, validated by neutral partners where trust demands it, and compatible with the tools clients prefer to use.
Position Criteo as a trusted commerce-media input to the marketing mix models that brands and agencies already run, and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment.

Requirements

A senior leader with 15+ years of experience who has owned measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider. Agency experience is highly preferred.
Deep, current expertise in commerce-media measurement — incrementality (holdout, in-auction/ghost-bidding, page lift), attribution, marketing mix modeling, brand lift, and clean rooms — with a strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes such as renewals, growth, and advertiser confidence.
Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy — setting direction and standards while partnering effectively without owning execution.
A track record of driving cross-functional alignment and shaping company-level decisions.
Experienced in navigating both retailer and advertiser dynamics.
Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
Experienced with data governance and related processes.
A credible external representative for Criteo — comfortable engaging senior agency and brand audiences and speaking at industry forums — with a track record of building external measurement and data partnerships.