2 months ago
Associate, Organic Social Media
Mower Agency
New York City, NY (Remote)Full time$20/hr – $29/hr
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Associate, Organic Social Media
New York City, NY (Remote)
$20/hr – $29/hrIntern/New Grad2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own social storytelling across multiple brands by producing content, publishing, and analyzing impact to drive engagement and alignment with campaigns.
- Ownership: manage content calendars, publish across Instagram, TikTok, YouTube, LinkedIn, and other platforms with platform-specific copy and formats.
- Optimization: monitor engagement, run competitive/social listening, and pull performance data to inform content and campaign decisions.
- Collaboration: work with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling.
Job Description
Responsibilities
- Implement and support the management of social media programs across multiple brands and platforms, partnering with internal teams to execute strategies, optimize performance, and support client objectives.
- Create and publish organic social content across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads and emerging platforms.
- Maintain content calendars and support campaign planning tied to seasonal moments, tentpole events and cultural trends.
- Collaborate with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling.
- Support the development of short-form video, carousels, Stories and other social-first content formats.
- Write platform-specific social copy aligned with audience behavior, brand voice and campaign objectives.
- Design and edit social content using tools such as Canva, Adobe Creative Suite, CapCut and native platform tools.
- Support competitive audits, social listening and content research to identify trends, engagement opportunities and platform best practices.
- Publish and manage content across channels, ensuring quality, accuracy and consistency.
- Monitor engagement and support community management across client social channels.
Mower Agency
Mower is an independent, women-led and employee-owned marketing, advertising and public relations agency with over 50 years of experience helping brands connect with their audiences in authentic, lasting ways. Our proprietary Making Fierce Friends® approach is built on a foundation of trust, relevance and affection—helping brands not just gain attention but create true emotional connections that drive lasting impact.With expertise across B2B, Energy, Financial Services, Healthcare and Travel & Tourism, we craft strategic, insight-driven campaigns that drive measurable results. We provide full-service, integrated solutions that help businesses grow, including:✔ Research, Strategy & Planning✔ Integrated Marketing & Design✔ Media Planning & Buying✔ Data & Analytics✔ Public Relations✔ Public AffairsWe’re WBENC-certified and driven by a culture of collaboration, which means every one of our team members is personally invested in delivering success for our clients. Recognized by industry leaders for award-winning creative and marketing excellence, we help brands build stronger relationships and achieve meaningful impact.
Traffic Signals
Monthly Visitors
4.3K
Traffic Source Mix
Search
29.3%
Direct
49.4%
Referral
5.9%
Social
14%
Paid
1.4%
Headcount Trend
Current headcount: ~382
Marketing Team
Marketing Team Size
68 (18% of company)