4 months ago
Product Content and Communications Lead
SIGNATURE SOLAR LLC
Sulphur Springs, TX (On-site)Full time
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Product Content and Communications Lead
Sulphur Springs, TX (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 months ago
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Job Summary
Drive Signature Solar's product and brand messaging and AI-driven content strategy to educate customers and support cross-functional teams.
- Own product and brand messaging for launches, differentiators, and core offerings.
- Develop AI-driven content and structured Q&A to support search and AI tools.
- Coordinate with product, sales, marketing, and ecommerce to ensure accuracy.
Job Description
Responsibilities
- Develop and execute product and brand messaging for launches, systems, and core Signature Solar differentiators
- Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
- Build and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answers
- Write and optimize product pages, landing pages, and supporting website content
- Identify content gaps across AI, product, and customer education and take ownership of filling them
- Create FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answers
- Create content that positions Signature Solar as the leading source for solar education, products, and system design
- Work with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and aligned
- Maintain organized content across internal and external channels, ensuring clarity and accessibility
- Request and coordinate supporting content when needed to support messaging and content initiatives
Requirements
- 2–5 years of experience in content, product marketing, communications, or a related field
- Strong writing and editing skills with the ability to create clear, structured content
- Experience developing product, educational, or FAQ style content
- Ability to translate complex concepts into simple, clear explanations
- Strong organizational and project management skills with the ability to manage multiple priorities
- Experience creating or experimenting with structured content designed to answer questions or support AI generated responses
- Strong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface content
- Ability to think in terms of questions, answers, and content structure rather than traditional marketing assets
- Experience working with cross functional teams such as product, sales, or marketing
- Familiarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferred
Preferred
SIGNATURE SOLAR LLC
Signature Solar was born under the belief that "Solar is for Everyone" In a world where solar power casts an unapproachable and unattainable shadow, we aim to bring light through knowledge, solutions, and support. We are building a culture of solar accessibility. With over 200% growth year over year and 50,000+ customers, Signature Solar has become a national player in the end-to-end solar supply market. We strive towards the full adoption of solar technology through education, fair pricing, and our never lagging persistence to bring new, quality, and affordable technology to the market.
Traffic Signals
Monthly Visitors
260.7K
Monthly Google Ads Budget
$109.6K
Traffic Source Mix
Search
41%
Direct
44%
Referral
3.9%
Social
10%
Paid
1%
Headcount Trend
Current headcount: ~189
Marketing Team
Marketing Team Size
9 (5% of company)