2 days ago
Marketing Content & Creative Specialist
HealthFitness
Bentonville, AR (Unknown)Full time$55K/yr – $65K/yr
Marketing Content & Creative Specialist
Bentonville, AR (Unknown)
$55K/yr – $65K/yrMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own the end‑to‑end content strategy and production for Walton Family Whole & Fitness marketing, leading multi‑channel campaigns from concept through delivery and maintaining a master content calendar.
- Own content calendars and cross‑functional collaboration
- Develop copy and assets for channels including email, social, and web
- Ensure brand consistency and high quality across materials
Job Description
Responsibilities
- Responsible for developing and producing engaging written, visual, and multimedia content that attracts, inspires, and engages target audiences and drives utilization of the Walton Family Whole & Fitness facility, programs, and services.
- From concept to delivery, collaborate with department leads and client teams to translate programming plans into compelling marketing materials and communications that connect with members and support business goals.
- Collaborate with internal teams and client partners to understand upcoming programming, initiatives, promotions, and business priorities.
- Develop and maintain a master content calendar to plan and track campaigns, promotions, events, and key communications,
- Contribute to brainstorming sessions providing content and creative ideas and concepts that strengthen messaging and audience engagement.
- Write and edit engaging copy, executing against defined plans across a variety of marketing and communication channels, including email, social media, digital displays, and web content.
- Design creative assets using intermediate design principles, including typography, color, composition, and layout, to create clean, professional work that aligns with brand standards, messaging priorities, and audience needs.
- Proofread and review all content and creative assets for accuracy, brand consistency, grammar, and overall quality, with exceptional attention to detail.
- Incorporate feedback and revisions from clients and team members collaborating to maintain accuracy, brand consistency, and creative quality.
- Help develop, maintain, and refine creative templates, visual systems, and other tools that improve efficiency and consistency across Marketing.
Requirements
- Bachelor’s degree in Marketing, Communications or the equivalent combination of education and experience.
- 2-3 years’ experience in marketing, communications, content development, or related field.
- Demonstrated experience writing and editing marketing copy for multiple channels (social, email, print, digital display, event/promotional materials).
- Working knowledge of design software (Adobe Creative Suite —particularly InDesign, Illustrator, Photoshop) and Canva — sufficient experience to produce clean, professional, brand-compliant layouts.
- A portfolio or writing samples demonstrating both copywriting and basic visual design work.
- Exceptional organizational skills, project management skills, and ability to meet deadlines.
- Flexibility to respond to a dynamic work environment.
- Professional demeanor, ability to interact and collaborate with all levels of associates in the organization, and work in collaborative team environment.
Benefits
- Medical/Dental/Vision plans including HSA, PPO and FSA options
- retirement/401(k) with employer matching program
- fitness and wellness programs incentivized with medical plan discounts
- certification reimbursement program
- tuition reimbursement
- paid new parent leave
- paid Holidays and PTO (starting at 3 weeks for full-time associates)
- volunteer paid time off and much more
HealthFitness
3.6 Glassdoor
HealthFitness, a Trustmark company, designs and manages comprehensive fitness solutions for leading companies and organizations. With a nationwide team of more than 3,000 professionals, we focus on building trusted relationships, meaningful connections, and active communities of health and fitness within each client’s population. We engage and connect people both on-site and online, creating a strong community and sense of belonging. We serve more than 180 clients at 400 sites nationwide, spanning corporate employers, commercial real estate, medical fitness facilities, community organizations and colleges. For 51 years, we have been committed to supporting the health and wellbeing of organizations and their people. With a 94% client satisfaction rate, a 95% client retention rate and an average client tenure of 10 years, we take pride in our lasting partnerships. Today, we have the privilege of caring for more than 1 million participants, empowering them on their personal health journeys. Parent company Trustmark provides a full spectrum of employee benefits to improve wellbeing through better health and greater financial security. For more information on HealthFitness, visit www.healthfitness.com.
Founded in 1975
Lake Forest, Illinois, USA
3.4K employees
67% recommend to a friend
89% CEO approval
Salaries
Posted range
$55K/yr – $65K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
9.4K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
30.2%
Direct
48.1%
Referral
6.1%
Social
14.1%
Paid
1.3%
Headcount Trend
Current headcount: ~3.4K
News about HealthFitness
Links
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