5 months ago
Sr Marketing & Communications Business Partner
Textron
Hunt Valley, MD (On-site)Full time$88K/yr – $133K/yr
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Sr Marketing & Communications Business Partner
Hunt Valley, MD (On-site)
$88K/yr – $133K/yrSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive MARCOM planning, execution and measurement for Textron Systems’ product and program campaigns across domains.
- Own end-to-end MARCOM planning and campaign execution.
- Must-have: five+ years in strategic MARCOM with cross-functional delivery.
- Standout: cross-functional collaboration and budget/timeline accountability.
Job Description
Drive MARCOM planning, execution and measurement for Textron Systems’ product and program campaigns across domains.
- Work collaboratively with your assigned business lines at all levels, as well as with the broader MARCOM team, to create, execute and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth
- Use research, analytics and other resources to become an expert on stakeholder audiences
- Research the competitive landscape to inform product/program positioning and messaging, and craft clear and compelling value propositions for our products and programs that differentiate us in the marketplace
- Alongside the broader MARCOM team, develop, execute and measure MARCOM strategies tailored to specific audiences, ensuring that messaging aligns with each audience to drive engagement
- Continuously improve results by evaluating and making decisions based on key performance indicators
- Establish and support product/program MARCOM campaigns as described above to drive revenue
- Maintain accountability for all timelines and budgets associated with plans and campaigns in support of your assigned domain(s)
- Develop and implement product/program content and updates across internal and external channels including digital, social and print
- Collaborate cross-functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc.
- Collaborate cross-functionally and with external partners to develop shot lists/storyboards, legal and security checks and execute photo and video shoots to support product/program MARCOM campaigns
Textron
3.6 Glassdoor
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Pipistrel, Jacobsen, Kautex, Lycoming, E-Z-GO, and Textron Systems. For more information, visit: www.textron.com.
Founded in 1923
Providence, RI, US
26K employees (533 in marketing)
66% recommend to a friend
71% CEO approval
Salaries
Posted range
$88K/yr – $133K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (0% of company)
Median Career Experience
10.5 years
Median Tenure
9.5 years
People
Funding
Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 5 months ago
Funding History
- Oct 2025Post IPO Debt • $1B
Traffic Signals
Monthly Visitors
297.7K
Traffic Source Mix
Search
31.8%
Direct
56.3%
Referral
9.2%
Social
1.7%
Paid
0.8%
Headcount Trend
Current headcount: ~26.8K