6 weeks ago
Senior Manager of SEO & Generative Engine Optimization
J. Jill
Quincy, MA (Hybrid)Full time$127K/yr – $165K/yr
Marketing jobs
4 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Manager of SEO & Generative Engine Optimization
Quincy, MA (Hybrid)
$127K/yr – $165K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
enterprise SEO ownership of the roadmap and cross-functional alignment for traditional and AI-first search, with a focus on entity optimization and structured data.
- Owns SEO and GEO strategies across traditional and generative search interfaces.
- Leads AI-driven workflows, vendor management, budgets, and governance to scale impact.
Job Description
Responsibilities
- Owns roadmap and cross-functional alignment for traditional and generative search, including entity-based SEO and structured data.
- Develops strategies for ranking in both traditional search and generative search interfaces, including AI answer engines.
- Drive entity-based SEO, structured data expansion, and E-E-A-T optimization to strengthen brand authority in generative engines.
- Identify and pilot AI-driven SEO workflows (content augmentation, clustering, topical mapping, prompt engineering, automation, QA).
- Partner with Product and Engineering leadership to influence roadmap priorities, advocate for SEO needs, and support major site redesigns or migrations.
- Work closely with Legal/Compliance on content and claims approvals, ensuring compliance does not hinder organic growth.
- Oversee technical SEO audits and prioritization of fixes, working with engineering teams to ensure timely delivery.
- Guide structured data, schema strategies, indexation optimization, internal linking enhancements, and page-speed improvements.
- Maintain oversight of local SEO operations, including listings accuracy and local authority-building strategies (executed through team members or vendors).
- Participate in the content operations process to ensure adherence to SEO and GEO best practices and optimize content for traditional SEO and GEO requirements.
Requirements
- 8+ years of experience in enterprise SEO, preferably within a direct-to-consumer eCommerce or retail fashion vertical.
- Deep expertise in technical SEO, content strategy, local SEO, and entity-based optimization.
Preferred
- Strong understanding of Generative Engine Optimization (GEO) and emerging AI-driven search experiences.
- Experience influencing product and engineering teams at the roadmap level.
- Demonstrated ability to manage vendors, marketing budgets, and complex program operations.
Benefits
- Bonus eligible and flexible hybrid work arrangements.
- 401(k) retirement plan with discretionary match and tuition reimbursement.
- Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
- Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
- Generous associate discount; group discounts on auto, pet and homeowner insurance.
- Discount Marketplace for travel, consumer products, food, auto buying, etc.
- Associate resource groups.
J. Jill
3.5 Glassdoor
J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease. The brand represents an easy, thoughtful, and inspired style that celebrates the totality of all women and designs its products with its core brand ethos in mind: keep it simple and make it matter. J.Jill offers a high touch customer experience through 200+ stores nationwide and a robust ecommerce platform. J.Jill is headquartered outside Boston.
Founded in 1959
Quincy, Massachusetts, USA
2.5K employees (238 in marketing)
49% recommend to a friend
48% CEO approval
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$50.6K
Traffic Source Mix
Search
19.9%
Direct
71.3%
Referral
3.7%
Social
3%
Paid
1.8%
Headcount Trend
Current headcount: ~2.5K
Marketing Team
Marketing Team Size
131 (5% of company)
Median Career Experience
18 years
Median Tenure
8.5 years
People
Marketing Leadership
Kara Howard
SVP Marketing and Customer Experience
At the company for 5 years 1 month
Eric Welter
Senior Vice President of Marketing Services
Erin O'Brien
Director of Brand Marketing
At the company for 3 years 11 months
Heather McKenna (McConnell)
Senior Director of Brand Marketing
At the company for 17 years 7 months
Funding
Total Funding
$108M
Last Raise
$75M
Post IPO Debt, 3 months ago
Funding History
- Dec 2025Post IPO Debt • $75M
- Jun 2024Post IPO Secondary • $31M
- Oct 2020Post IPO Equity • $2M