Own the on-site experience strategy from homepage to PDPs, driving merchandising logic and campaign-driven content across Shop surfaces to lift conversion and AOV.
- Lead and implement front-end experience strategy across the site — homepage, navigation, collection pages, landing pages, PDPs, and cart
- Manage homepage layout and strategy in collaboration with the DTC lead to ensure seasonal and promotional goals are reflected in site content
- Own collection page layouts, filters, and visual disruptors, using tools like Nosto to support merchandising logic and elevate key categories
- Develop new landing pages for campaigns, seasonality, and product storytelling, ensuring alignment with broader marketing goals
- Manage and optimize global shopping experiences across Shop App, Facebook Shop, Instagram Shop, TikTok Shop, and emerging surfaces
- Build and refresh PDPs for new product launches and bundles, integrating video, imagery, and feature callouts that enhance product understanding and conversion
- Partner with the Creative and Product Marketing teams to align on photography, video, copy, and overall content strategy
- Manage and maintain the on-site blog in collaboration with SEM and content teams, optimizing copy to improve SEO performance and organic visibility
- Lead A/B and qualitative user testing initiatives to identify friction points and continuously improve site flow, content hierarchy, and design elements
- Monitor site interaction to guide UX enhancements
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- 5–7 years of experience in UX/UI, digital design, or eCommerce experience design
- Proven success in site optimization, customer journey mapping, and working cross-functionally in DTC or retail eCommerce environments
- Strong portfolio of eCommerce page design and UX improvements backed by performance metrics
- Skilled in Shopify, Figma, heatmaping tools, GA4 and UX testing methodologies
- Experience using AI-driven merchandising and personalization platforms (and/or Nosto or other personalization/merchandising tools) to enhance collection logic
- Bachelor's degree in Design, Human-Computer Interaction, eCommerce, or related field — or equivalent experience
- UX/UI certifications and Shopify expertise strongly preferred
Nice to have: UX/UI certifications and Shopify expertise strongly preferred; Familiarity with A/B testing platforms, SEO fundamentals, and analytics tools (GA4 or similar), Klaviyo.
- A Culture Built for Growth: We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.
- Flexibility & Wellbeing: Flexible Time Away, company-paid holidays, and hybrid work flexibility.
- Comprehensive Benefits: Medical, Dental, Vision, Health Savings Accounts, and wellness programs.
- Invest in Your Future: 401(k) company match.
- Community & Connection: Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.
