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Golden 1 Credit Union logo
10 days ago

Marketing Senior Product Manager – Deposit and Payment

Golden 1 Credit Union

Sacramento, CA (Hybrid)Full time$125K/yr – $150K/yr
Golden 1 Credit Union logo
10 days ago

Marketing Senior Product Manager – Deposit and Payment

Golden 1 Credit Union

Sacramento, CA (Hybrid)$125K/yr – $150K/yr

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2 jobs
Golden 1 Credit Union logo

Marketing Senior Product Manager – Deposit and Payment

Golden 1 Credit Union

Sacramento, CA (Hybrid)

$125K/yr - $150K/yrIn-houseFull-timeSenior level8+ years exp.
10 days ago
Golden 1 Credit Union logo

Marketing Senior Product Manager – Deposit and Payment

Golden 1 Credit Union

Sacramento, CA (Hybrid)

$125K/yr - $150K/yrIn-houseSenior level8+ years exp.
10 days ago
Golden 1 Credit Union logo
Golden 1 Credit Union

Marketing Senior Product Manager – Deposit and Payment

Sacramento, CA (Hybrid)

$125K/yr – $150K/yrSenior Level8+ years expFull time

Posted 10 days ago

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Job Summary

Own the end-to-end product lifecycle for deposit products, shaping strategy and roadmaps, driving cross-functional delivery, and ensuring regulatory alignment.

  • Lead development from ideation to launch and post-launch optimization
  • Translate member insights and market trends into actionable requirements
  • Ensure regulatory compliance and cross-functional collaboration

Job Description

Responsibilities

  • Product Strategy and Roadmap: Support the development and refinement of product strategies and roadmaps that meet member needs and the Credit Union’s financial objectives. Incorporate market research, member/consumer insights and industry trends into to identify new opportunities for growth and differentiation
  • Product Development and Management: Lead end-to-end product development lifecycle for key deposit products, from concept ideation through launch and post-launch optimization. Collaborate closely with internal stakeholders, including IT, finance, risk management, marketing, and operations, to ensure successful product delivery and ongoing feature/functionality enhancements.
  • Customer Insights and Market Analysis: Incorporate market research, member and consumer insights, competitive intelligence, and industry trends to identify growth, differentiation, new product and enhancement opportunities. Translate these insights into actionable product requirements, feature/functionality enhancements, pricing changes or decisioning strategy optimization.
  • Cross-Functional Collaboration: collaborate with IT, finance, risk management, marketing, operations, vendors, and other stakeholders to define requirements, prioritize enhancements, and deliver successful product initiatives.
  • Product Performance Monitoring: Establish, monitor, and analyze key performance indicators, product performance, customer feedback, and market trends to identify improvement opportunities and drive product enhancements.
  • Regulatory Compliance: Stay current on applicable financial services regulations and ensure products are designed, developed, and managed in accordance with regulatory requirements. Support pricing, disclosure management, requirements documentation, risk assessments, software integrations, and implementations related to deposit products.

Requirements

  • Bachelor’s Degree in a related field or equivalent work experience required
  • Advanced degree preferred
  • 8+ years of product management experience required
  • 3+ years in a senior or lead role, focused on deposit and payment product and systems management within financial services organizations required

Preferred

  • Advanced degree preferred
Golden 1 Credit Union logo

Golden 1 Credit Union

3.5 Glassdoor

Golden 1 Credit Union is California’s leading financial cooperative and one of the top credit union in the U.S. With over $18 billion in assets and 1.1 million members, Golden 1 has 73 branches, 7 Home Loan Centers, 232 ATMs, 30,000 CO-OP ATMs nationwide, and Online and Mobile Banking Services providing account access 24/7. Golden 1 is member owned and offers a wide range of no-to-low fee financial products and services that offer higher yields on savings, lower rates on loans, and unmatched member service. As a full-service credit union, Golden 1 offers all the consumer financial products and latest delivery innovations you'd expect from a large financial institution. Member deposits are federally insured by the National Credit Union Administration (NCUA). Equal Housing Opportunity. Golden 1 was named a Forbes’ Best-In-State Employer in California for 2019, 2020, and 2021, and year after year, continues to be rated the best credit union in national and local publications.

Founded in 1933
Sacramento, California, USA
1.9K employees (88 in marketing)
www.golden1.com
63% recommend to a friend
70% CEO approval

Salaries

Posted range

$125K/yr – $150K/yr

Taken straight from the job posting.

See all Golden 1 Credit Union salaries

Marketing Team

Marketing Team Size
60 (3% of company)
Median Career Experience
9 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$532.7K
Traffic Source Mix
Search
26.4%
Direct
71.2%
Referral
1.9%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~1.9K

Recent News

Golden 1 opens first Central Valley financial resource center in Madera
Oct 3, 2025 • The Business Journal
Golden 1 Credit Union Offers Support to Federal Employees Amid Shutdown
Oct 1, 2025 • PR Newswire
Golden 1 Credit Union Mortgage Review 2025
Sep 19, 2025 • NerdWallet
Golden 1 Credit Union Launches Real-Time Credit Offer Automation With Modelshop
Sep 8, 2025 • Yahoo Finance
Golden 1 Credit Union Launches Real-Time Credit Offer Automation With Modelshop
Sep 8, 2025 • Newswire
Beware of Smishing and Vishing Scams Targeting Golden 1 Credit Union Members
Aug 13, 2025 • SierraDailyNews.com
Golden 1 Hosts Special Convention of Jehovah’s Witnesses
Jul 29, 2025 • Elk Grove Citizen |
Blend Appoints CU Veteran Reva Rao as Head of Digital Transformation for Credit Unions | User | chroniclejournal.com
Jun 4, 2025 • FinancialContent
20 credit unions with the most assets
May 15, 2025 • American Banker
Navy Federal, Golden 1 embrace AI
Apr 22, 2025 • Bank Automation News
How Golden 1 Pursues Market Share with ‘Always On’ Marketing
Apr 21, 2025 • The Financial Brand
After Hours: 2025 Corporate Citizenship Awards
Apr 17, 2025 • Seattle TechFlash
Corporate Citizenship Awards: Golden 1 Credit Union
Apr 4, 2025 • The Business Journals
Meet our Women Who Mean Business honorees for 2025
Mar 6, 2025 • Sacramento Business Journal
Cultural mesh is key in hiring decisions: Golden 1 CFO
Mar 5, 2025 • CFO Dive
Sacramento Kings Introduce New PATH Grab-and-Go Location at Golden 1 Center
Jan 22, 2025 • NBA
Golden 1 Credit Union Review
Jan 21, 2025 • businessinsider.com
Two men arrested following attempt to steal Golden 1 ATM in Galt, police say
Jan 1, 2025 • Sacramento Bee
Top performers: The No. 1 businesses on our 2024 lists
Dec 30, 2024 • Sacramento Business Journal
Golden 1 Credit Union opens in Shops at Folsom Ranch
Dec 25, 2024 • Gold Country Media
Golden 1 Credit Union Celebrates Grand Opening Of Folsom Ranch Branch
Dec 20, 2024 • Folsom Times
Golden 1 Credit Union Receives Top Rankings on Money's Best Banks in America List
Dec 17, 2024 • PR Newswire
Golden 1 Credit Union opens in Folsom Ranch
Dec 16, 2024 • Gold Country Media
Golden 1 Credit Union Opens Annual Scholarship Program for Aspiring California College Students
Dec 11, 2024 • Business Wire
Golden 1 Mobile by Golden 1 Credit Union
Nov 18, 2024 • AppAdvice
Forbes 2024 America's Best Credit Unions In Each State List
Jun 22, 2024 • Forbes
Golden 1 Credit Union Chooses NCR Voyix for Digital Banking Transformation
Jun 8, 2024 • Business Wire
Golden 1 Credit Union celebrates grand opening of first-ever Financial Resource Center in Del Paso Heights
Jan 30, 2024 • CUInsight
Golden 1 Opens Financial Center In Del Paso Heights
Jan 29, 2024 • The Sacramento Observer
Golden 1 Credit Union brings financial resource center to Sacramento's Del Paso Heights
Jan 23, 2024 • CBS News
Golden 1 Credit Union to invest $10 million in Del Paso Heights community
Jul 28, 2023 • Business Journals
Golden 1 Credit Union: 2023 Home Equity Review
Dec 20, 2022 • CNET
Golden 1 Credit Union review: California institution with zero monthly fees
May 5, 2022 • Business Insider
Golden 1 Credit Union customers facing login issues after attempted weekend upgrade
Oct 26, 2021 • The Sacramento Bee
Golden 1 appoints chief technology officer
Dec 3, 2020 • Davis Enterprise
Real estate: Downtown San Jose gets new credit union branch
Sep 23, 2020 • The Mercury News

Links

www.golden1.comLinkedInX (Twitter)Crunchbase