2 weeks ago
Manager, Retail Marketing
Brunswick Corporation
Fond du Lac, WI (Hybrid)Full time$87K/yr – $127K/yr
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Manager, Retail Marketing
Fond du Lac, WI (Hybrid)
$87K/yr – $127K/yrManager3+ years expFull time
Posted 2 weeks ago
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Job Summary
Own a multi-channel retail execution stream focused on visual identity, planograms, and in-store activation for Mercury Marine, with strong emphasis on systemization, vendor partnerships, and field adoption.
- Retail Standards & Visual Identity: Govern planograms, signage, and merchandising guidelines across retailer touchpoints.
- Execution & Lifecycle Management: Design, produce, rollout, and maintain POP, graphics, and fixtures at scale.
- Tooling & Training: Own IWD Mockshop governance and field adoption through sales enablement and communications.
Job Description
Own the retail merchandising and visual execution for Mercury Marine across all retailers, driving standards, training, and systemization to lift in-store and online performance.
- Retail Strategy, Merchandising, Visual & Digital Execution
- Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints.
- Develop, document, and govern Mercury Marine’s retail visual identity and standards—including planograms, visual merchandising guidelines, signage systems – in partnership with Creative and Brand teams.
- Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency.
- Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization.
- Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.
- Ensure Mercury’s brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints.
- Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution.
- Assist in executing national marketing programs that drive traffic and lead generation at the retail level.
Brunswick Corporation
4.0 Glassdoor
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.
Mettawa, IL, US
9K employees (470 in marketing)
78% recommend to a friend
90% CEO approval
Traffic Signals
Monthly Visitors
76.3K
Traffic Source Mix
Search
31.1%
Direct
51.3%
Referral
15.6%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
293 (3% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Natalie Bruchsaler
Executive Assistant to Chief Marketing Officer
At the company for 4 years 8 months
Lauren Beckstedt
Enterprise Chief Marketing Officer
At the company for 10 years 2 months
Erin Laya
Vice President Marketing, Business Acceleration
At the company for 1 year 11 months
Heather Kollme
VP, Performance Marketing
At the company for 2 years 10 months
Funding
Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 1 years ago
Funding History
- Oct 2024Post IPO Debt • $1B