4 months ago
Performance Marketing Lead
Imaginuity
Dallas, TX (Hybrid)Full time
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Performance Marketing Lead
Dallas, TX (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
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Job Summary
Drive data-driven paid media strategy and optimization for client brands, turning performance into revenue impact.
- Must-have: 2–3 years in paid media with hands-on campaign optimization across major platforms.
- Standout: Clear ability to connect media results to business outcomes and present to senior stakeholders.
- Own multi-channel plans, budgeting, and client-facing performance reporting.
Job Description
Responsibilities
- Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets
- Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios
- Optimize and recommend paid campaigns across channels to drive measurable performance outcomes
- Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI
- Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results
- Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact
- Build and maintain strong client relationships, acting as a trusted media and performance advisor
- Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights
Requirements
- 2–3 years of hands-on experience in paid media, performance marketing, or integrated media planning and buying
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
- Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
- Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI
- Demonstrated ability connect media performance to broader business goals and revenue impact
- Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders
- Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
- Demonstrated ability building and maintaining client relationships and collaborating cross-functionally with creative, analytics, and account teams
Benefits
- 90% of employee medical paid by the company (coverage for individuals)
- 50% of employee dental paid by the company
- Short-Term Disability Insurance
- Supplemental Healthcare
- 401k Employer Match (100% match up to 6% of salary)
- 6 Weeks of Paid Time Off (PTO)
- Annual Bonus Plan
- Paid Parental Leave
- Hybrid Work Environment
- Generous Employee Referral Program
Imaginuity
Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience®—a proprietary Customer Data Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale. When you know better, you do better. Visit www.imaginuity.com.
Traffic Signals
Monthly Visitors
3.6K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
22.1%
Direct
26.7%
Referral
4.6%
Social
10.5%
Paid
0.8%
Headcount Trend
Current headcount: ~87
Marketing Team
Marketing Team Size
21 (24% of company)