Own the end to end category launch engine and scale demand across paid social, influencer, and Google channels with cross functional launch planning and ROI driven optimization.

Own launch strategy and post launch optimization across growth channels and partners.
Translate category goals into measurable campaigns, set KPIs, and drive data informed optimization and revenue growth.

Job Description

Responsibilities

Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization.
Develop and manage customer acquisition campaigns across paid social, influencer marketing, Google Ads, and emerging growth channels.
Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams.
Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth.
Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI.
Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and improve results.
Partner with internal creative teams to develop compelling messaging, content, and promotional assets.
Manage influencer, agency, and partner relationships to support launch objectives.
Support experiential marketing initiatives, partnerships, events, and activations that amplify category launches.
Present campaign results, insights, and recommendations to senior leadership.

Requirements

5+ years of experience in digital, growth, or performance marketing
2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
Experience launching new products, categories, or business lines
Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
Knowledgeable in experiential marketing, partnerships, events, or brand activations
Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment

Preferred

Client-side marketing experience at an e-commerce, marketplace, gaming, or consumer technology company
Familiarity with collectibles, sports, gaming, trading cards, or enthusiast-driven communities
Experience working closely with merchandising teams to support category growth and commercialization efforts

Arena Club

3.5 Glassdoor

At Arena Club, we’re igniting a collectibles revolution. Backed by legendary 5× World Series Champion Derek Jeter and trailblazer Brian Lee, we’ve launched the first-ever digital card show—a dynamic marketplace where innovation, transparency, and pure excitement drive everything we do. Our cutting-edge platform offers unparalleled grading, authentication, secure vaulting, and digital pack openings (Slab PacksTM), giving collectors the power to curate unique online showrooms and redefine their collecting experience.

Founded in 2021

Los Angeles, California, USA

70 employees (13 in marketing)

www.arenaclub.com

52% recommend to a friend