7 weeks ago
Marketing and Communications Specialist
PacificSource
Portland, OR (On-site)Full time$57K/yr – $97K/yr
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Marketing and Communications Specialist
Portland, OR (On-site)
$57K/yr – $97K/yrMid Level4+ years expFull time
Posted 7 weeks ago
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Job Summary
Own content and brand execution across channels with a focus on audience‑tailored messaging, performance insight, and cross‑functional impact.
- Content and Brand Ownership: Develop compelling content and maintain consistent tone for diverse audiences across internal and external channels.
- Performance and Optimization: Monitor results, report insights, and guide ad timing and placements to lift engagement.
- Cross‑Functional Governance: Align with Marketing and Communications, reinforce brand, and ensure privacy compliance across touchpoints.
Job Description
- Content and Brand Ownership: Develop compelling content across channels and ensure consistent tone for internal stakeholders, brokers, employers, providers, members, and the broader community.
- Content Development and Brand Execution: Lead content development and brand execution, supporting ongoing campaigns and aligning with marketing and communications strategies.
- Performance Monitoring and Optimization: Monitor communications performance, produce regular reports with insights, and collaborate on advertising timing, placements, and optimization.
- Data‑Driven Messaging: Analyze data, performance metrics, and stakeholder feedback to refine messaging and improve engagement and effectiveness.
- Cross‑Functional Collaboration: Work with the broader Marketing and Communications team to support ongoing work aligned with business objectives.
- Brand Governance: Uphold the organization’s corporate brand by maintaining consistency in messaging and visual identity across channels.
- Campaign Tracking: Track digital campaigns, prepare post‑campaign summaries, and suggest adjustments to improve future outcomes.
- Compliance and Privacy: Adhere to organizational privacy policies and HIPAA regulations related to protected health information.
- Operational Excellence: Meet departmental performance, productivity, and attendance expectations per company standards.
- Flexible Support: Perform other duties as assigned to support marketing and communications initiatives.
PacificSource
Not-for-profit health plans
Founded in 1933
Springfield, Oregon, USA
9 employees
Headcount Trend
Current headcount: ~9
Marketing Team
Marketing Roles Posted (Last 30 Days)
1