4 weeks ago
Paid Media Associate
On Location
New York City, NY (On-site)Full time$53K/yr – $70K/yr
Marketing jobs
2 marketing jobs
Paid Media Associate
New York City, NY (On-site)
$53K/yr – $70K/yrMid Level1+ years expFull time
Posted 4 weeks ago
Job Summary
Own end-to-end paid media campaign execution from setup to post-launch analysis, coordinating briefs, flighting, QA, optimization, and reporting while ensuring data integrity and cross-functional collaboration.
- Own campaigns across platforms with adherence to guardrails and documented processes.
- Produce concise performance reporting and insights for stakeholders.
- Collaborate with Marketing, Creative, CRM and external partners to optimize outcomes.
Job Description
Responsibilities
- Build, launch, pause, schedule and update assigned ads and ad sets in approved paid media platforms.
- Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions and tracking requirements accurately.
- Manage day-to-day flighting across assigned campaigns, including changes to budgets, dates, creative, audiences, placements and delivery settings as directed.
- Complete pre-launch and in-flight QA checks across campaign settings, creative, links, landing pages, UTMs, pixels and conversion events.
- Confirm that ads are delivering as intended and escalate disapprovals, delivery issues, tracking concerns or performance anomalies promptly.
- Maintain accurate campaign documentation, change logs and status updates.
- Monitor spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS and other campaign KPIs.
- Identify under-delivery, overspend, creative fatigue, audience issues, tracking gaps and other risks that may affect campaign performance.
- Make approved optimizations within defined guardrails and provide recommendations to the Paid Media Manager for larger strategic or budget decisions.
- Support audience, creative and placement testing by ensuring tests are set up correctly and results are tracked consistently.
Requirements
- 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking or a related role.
- Hands-on experience with at least one major paid media platform, such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager or a programmatic platform.
- Working knowledge of paid media fundamentals, including campaign structure, targeting, bidding, pacing, budget management, placements and conversion tracking.
- Experience pulling, organizing and interpreting campaign performance data.
- Strong Excel or Google Sheets skills, including the ability to work with reporting templates, filters, pivot tables and basic formulas.
- Strong attention to detail and a disciplined approach to QA, naming conventions, documentation and deadlines.
- Ability to manage multiple campaigns and priorities in a fast-moving environment.
- Clear written and verbal communication skills, with the ability to explain campaign status and performance in a concise way.
- A collaborative, proactive and solutions-oriented approach.
Preferred
- Experience supporting paid media for ecommerce, lead generation, ticketing, hospitality, sports, entertainment or events.
- Experience with paid social, paid search, display, video, programmatic or LinkedIn campaigns.
- Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, Omni, QuickSight or similar reporting and analytics tools.
- Familiarity with UTM conventions, pixels, conversion APIs, CRM audiences, remarketing and first-party audience activation.
- Experience working with a media agency or external platform partners.
- Interest in using campaign data to improve audience quality, conversion rates, cost efficiency and revenue outcomes.
On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.On Location is an equal opportunity employer, committed to an inclusive workplace environment. Visit onlocationexp.com/careers to explore.
Salaries
Posted range
$53K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
180 (10% of company)
Median Career Experience
7 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
627.3K
Monthly Google Ads Budget
$196.1K
Traffic Source Mix
Search
32.3%
Direct
42%
Referral
23.5%
Social
1.4%
Paid
0.8%
Headcount Trend
Current headcount: ~1.8K
News about On Location
Links
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