Leads marketing initiatives and stakeholder engagement to enhance Affinity Care’s market position
Builds market assessments and strategic plans within budget targets

Job Description

Responsibilities

Job Title/Position: Community Liaison Reports To: Administrator Job Description Summary Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.
Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and patient perceptions of Affinity Care of New Jersey, LLC as a high-quality provider of services.
Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Affinity Care of New Jersey, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
Ability to market aggressively and deal tactfully with customers and the community.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Affinity Health Management

At Affinity Health Management and Continuum Care Hospice we believe that every person deserves dignity and compassion when faced with a life-limiting illness. The unique combination of hospice and residential services that we offer allow for a seamless transition for your loved ones as their needs shift and change. Our professionally trained staff is there to help you and your family navigate the many care and service options available. Every patient is viewed as a unique individual and is given an individualized plan provide them with the maximum level of care and comfort. All of our hospice team members are professional and compassionate, and guarantee that each patient is treated with the respect and love they deserve.

Founded in 2015

Everett, Washington, USA

107 employees (1 in marketing)

affinityhealthmanagement.com

Traffic Signals

Monthly Visitors

5.1K

Monthly Google Ads Budget

$10.1K

Traffic Source Mix

37.7%

Direct

40.6%

Referral

5.2%

Social

15%

Paid

1.3%

Headcount Trend

Current headcount: ~107

Marketing Team

Marketing Team Size

1 (1% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Rendever Leads Expansion of Virtual Reality in Hospice Care

Oct 14, 2025 • GlobeNewswire

Responsibilities

Job Title/Position: Community Liaison Reports To: Administrator Job Description Summary Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.
Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and patient perceptions of Affinity Care of New Jersey, LLC as a high-quality provider of services.
Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Affinity Care of New Jersey, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
Ability to market aggressively and deal tactfully with customers and the community.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.