12 days ago
Marketing Insights Analyst
Fifth Third Bank
Cincinnati, OH (Unknown)Full time$82K/yr – $173K/yr
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Marketing Insights Analyst
Cincinnati, OH (Unknown)
$82K/yr – $173K/yrMid Level5+ years expFull time
Posted 12 days ago
Job Description
Responsibilities
- Lead the implementation of and advanced digital analytics measurement across corporate websites and mobile applications.
- Serve as a thought leader for digital campaign measurement and digital user experience.
- Partner with IT resources and Marketing to translate business requirements into technical specifications.
- Provide analytics and insights that inform decision making across the website and all marketing channels, including SEO, paid search, email, display and direct.
- Help business stakeholders understand and use web metrics/insights to improve user experience and engagement across the shopper journey.
- Translate business / campaign requirements from line of business perspective into an analytics solution design.
- Assist Marketing in establishing testing procedures and benchmarks for A/B/n and multivariate website testing, site upgrades, feature development, and redesigns.
- Gather and analyze data to measure user behavior and marketing campaign performance across all Fifth Third digital properties.
- Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data.
- Be able to join multiple data points to accurately identify the causes for the latest trends and come up with recommendation to create a better user experience flow.
Requirements
- Bachelor's degree in business, math, marketing, information technologies or related field. MBA a plus.
- Typically requires minimum of 5-7 years work experience.
- Minimum of 3-5 years of experience in Digital analytics role.
- Experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format.
- Knowledge of SAS / SQL a plus.
- Knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus.
- Excellent analytical, written and oral communication skills.
- Experience presenting reports and insights to internal stakeholders. Ability to translate analytic to reports.
- Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.
- Proficient with MS-Windows and other related PC applications.
Benefits
- Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.
Fifth Third Bank
3.7 Glassdoor
At Fifth Third Bank, everything we do is rooted in our purpose: to improve the lives of our customers and the well-being of our communities. Since our founding in 1858, we’ve been committed to creating a better financial experience by empowering our customers and clients to achieve what matters most.Our unified strength is grounded in the individual passion and diversity of more than 20,000 employees who work collaboratively to deliver a better tomorrow to everyone we serve. We offer a strong culture, opportunities for growth 401k match, wellness options, comprehensive insurance plans and additional resources you need to build a lasting and rewarding career path here. Headquartered in Cincinnati, Ohio, we are among the largest money managers in the Midwest.We operate four main businesses—Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management—and a network of financial centers in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. Consumers also have access to approximately 54,000 Fifth Third fee-free ATMs across the United States. Fifth Third Bancorp is a diversified financial services company and is the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution.Explore Fifth Third career opportunities at: https://www.53.com/content/fifth-third/en/careers.html Fifth Third Bank, N.A., Member FDIC. Fifth Third Bank is proud to be an affirmative action/equal opportunity employer. M/F/D/V
Cincinnati, Ohio, USA
25K employees (299 in marketing)
66% recommend to a friend
81% CEO approval
Salaries
Posted range
$82K/yr – $173K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
209 (1% of company)
Median Career Experience
18 years
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Melissa Stevens
Executive Vice President and Chief Marketing Officer
At the company for 10 years 4 months
Stacey Homan
VP, Senior Marketing Manager, Campaign Delivery
At the company for 9 years 11 months
Renee Kleine
Vice President, Lead of Social Media and Content Marketing
At the company for 10 years 6 months
Nate Paszczykowski, CTP
Vice President, Regional Marketing Manager & Communications
At the company for 19 years 6 months
Traffic Signals
Monthly Visitors
9.3M
Monthly Google Ads Budget
$682.6K
Traffic Source Mix
Search
25.5%
Direct
71.5%
Referral
2.5%
Social
0.2%
Paid
0.2%
Headcount Trend
Current headcount: ~24.6K