You will own the global demand programs strategy and execution across paid digital channels, webinars, and accounts, building scalable programs and leading a high-velocity testing, with a strong partnership to Sales, Marketing Ops/RevOps, and regional teams.

Own the demand programs strategy and calendar across priority audiences and offers.
Lead digital demand across webinars, email, web, and new formats, with scalable programs and regional alignment.
Partner with Sales, Ops, and regional teams to measure ROI, attribution, and forecast demand.

Job Description

Responsibilities

Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
Help build our muscle in account-based marketing and partner marketing as those motions develop.
Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
Hire, coach, and lead a strong team across demand programs and digital demand.

Requirements

A track record of building and scaling B2B demand programs that create qualified pipeline.
Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
Experience leading and developing strong teams in a fast-moving environment.
Experience operating across regions, or genuine curiosity and appetite to build globally.
Comfort with ambiguity. This model is still being written, and you’ll help write it.

Preferred

Experience building account-based marketing programs.
Experience with partner or ecosystem marketing.
Experience working across both product-led and sales-assisted growth motions.

Benefits

Notion is committed to providing highly competitive cash compensation, equity, and benefits.

DOT_DOT Innovation

DOT_DOT is Ukraine's first innovation consultancy, established in 2015. We help organizations transform ideas into market-ready products and services through customer development, go-to-market strategies, and brand design. With a focus on defense tech, cybersecurity, medical technology, and agricultural innovation, we serve both Ukrainian companies expanding globally and international businesses entering Ukraine's market.

Founded in 2015

Kyiv, Kyiv City, UKR

1 employees

www.dotdotinnovation.com

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
Help build our muscle in account-based marketing and partner marketing as those motions develop.
Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
Hire, coach, and lead a strong team across demand programs and digital demand.

Requirements

A track record of building and scaling B2B demand programs that create qualified pipeline.
Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
Experience leading and developing strong teams in a fast-moving environment.
Experience operating across regions, or genuine curiosity and appetite to build globally.
Comfort with ambiguity. This model is still being written, and you’ll help write it.

Preferred

Experience building account-based marketing programs.
Experience with partner or ecosystem marketing.
Experience working across both product-led and sales-assisted growth motions.

Benefits

Notion is committed to providing highly competitive cash compensation, equity, and benefits.