2 weeks ago
Demand Generation Marketing Manager
AMH
Las Vegas, NV (Unknown)Full time$90K/yr – $112K/yr
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Demand Generation Marketing Manager
Las Vegas, NV (Unknown)
$90K/yr – $112K/yrMid Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end demand generation program, including multi-channel campaigns across digital ads and email, aggregator management, bidding optimization, and funnel analytics to hit acquisition KPIs.
Job Description
Responsibilities
- Develop comprehensive demand generation strategies to drive qualified prospective leads.
- Plan, execute, and optimize multi-channel marketing campaigns.
- Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.
- Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)
- Create data-driven decisions to improve Marketing and Leasing funnel performance.
- Work closely with internal stakeholders to develop and implement marketing strategies.
- Test new platforms and approaches to reach target audiences.
Requirements
- Bachelor’s degree in marketing or a related field required.
- Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.
- Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.
- Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.
- Experience using reporting software (i.e., Power BI or Tableau).
- Extensive experience in developing and executing multi-channel marketing campaigns.
- Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.
- Knowledge of SEO required.
- Proficiency in marketing automation and CRM software preferred.
- Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.
Preferred
- Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.
Benefits
- Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.
AMH
3.4 Glassdoor
At AMH, we’re redefining what it means to make a home yours. And we’re doing it with care. Since 2012, we've grown to become a leading owner, operator, and developer of single-family rentals in the nation, recognized as a U.S. News 2024 Best Real Estate Companies to Work For, 2025 Great Place to Work®, America's Most Responsible Companies 2025 by Newsweek and Statista Inc., Fortune's 2023 Best Workplaces in Real EstateTM, 2025 Most Loved Workplace®, and Builder100 2025 Top U.S. Homebuilder. Powered by a team of local experts, we manage over 60,000 rentals across the country, home to about 200,000 people. Our goal is to simplify the leasing experience through professional management and maintenance support, so residents can focus on what’s important to them, wherever they are in life. That’s why we're building a team that understands the power of community. We take care of each other, so that together we can take care of the people that make their home with us. As we expand, we continue to cultivate an inclusive workplace with competitive benefits and growth opportunities. Come build your career with us ➡ https://www.amh.com/careers. AMH refers to one or more of American Homes 4 Rent, American Homes 4 Rent, LP, and their subsidiaries and joint ventures. In certain states, we operate under AMH Living or American Homes 4 Rent. Please see www.amh.com/dba to learn more. As a publicly traded company, we're listed on the New York Stock Exchange as AMH.
Founded in 2012
Las Vegas, Nevada, USA
1.7K employees (59 in marketing)
57% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
329.1K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
34.9%
Direct
58.7%
Referral
5.2%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
44 (3% of company)
Median Career Experience
28 years
Median Tenure
16.6 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$2.5B
Last Raise
Post IPO Debt, 1 years ago