Own and mentor a CRM team focused on the Americas, driving end-to-end lifecycle strategies for NorthAm and LatAm with data-driven activation, retention, and cross-sell programs.

Lead a 2+ CRM professionals team
Own Americas lifecycle strategy and automated journeys
Improve CRM metrics and align with product roadmaps

Job Description

Responsibilities

Leading the Team: You will manage, mentor, and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
Define the Americas Strategy: You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention.
Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work.
Stakeholder Partnership: You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Requirements

Experienced Leader: You have 5+ years of experience in CRM or Lifecycle Marketing, with 2+ years managing team members. You know how to balance "doing" with "delegating" and have experience managing people.
Regional Expert: You understand the nuances of NorthAm and LatAm marketing — You go beyond simple translation; you understand the difference in messaging, tone, imagery, and value propositions.
Data-Driven: You are comfortable diving into data to find opportunities. You understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
Analytical rigour: You are comfortable in a dashboard. You don’t just report numbers; you extract “the why” and translate it into a “what’s next.”
Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
Technical Fluency: You have hands-on experience with enterprise CRM tools (preferably Braze) and are comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
Collaborative Influencer: You can build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.
Customer-Obsessed: You always put yourself in the customer’s shoes. You understand that "spamming" is not a strategy and fight for relevance in every interaction.

Preferred

Proficiency in SQL to self-serve data insights.
Experience in a high-growth product-led, Fintech or SaaS environment.
Experience working with localised campaigns across multiple regions/languages.

Wise

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011

London, England, GBR

9.2K employees (465 in marketing)

wise.com/?&utm_medium=organic_social&utm_source=LinkedIn&utm_campaign=All&utm_content=LIPageButton

78% recommend to a friend

85% CEO approval

Traffic Signals

Monthly Visitors

47.5M

Monthly Google Ads Budget

$80.4K

Traffic Source Mix

50%

Direct

47.8%

Referral

1.7%

Social

0.2%

Paid

0.2%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size

318 (3% of company)

Median Career Experience

9.5 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Aman Saxena

Senior SEO Manager - NorthAm

At the company for 7 years 6 months

Scott Viohl

Regional Marketing Lead - North America Consumer

At the company for 1 year 10 months

Tony Costanzo

Sr. Manager - CRM & Lifecycle Marketing

At the company for 2 years 1 month

Emily Miller

Performance Marketing Manager

At the company for 4 years 3 months

Funding

Total Funding

$1.7B

Last Raise

Post IPO Debt, 3 years ago

Recent News

Revolut and other fintech users most hit by massive scam operation

Mar 6, 2025 • UKTN

Wise unveils international business payment account in Hong Kong

Mar 4, 2025 • Hong Kong Business

Compliance Manager at Wise - Fintech Singapore

Feb 23, 2025 • Fintech Singapore

Responsibilities

Leading the Team: You will manage, mentor, and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
Define the Americas Strategy: You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention.
Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work.
Stakeholder Partnership: You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Requirements

Experienced Leader: You have 5+ years of experience in CRM or Lifecycle Marketing, with 2+ years managing team members. You know how to balance "doing" with "delegating" and have experience managing people.
Regional Expert: You understand the nuances of NorthAm and LatAm marketing — You go beyond simple translation; you understand the difference in messaging, tone, imagery, and value propositions.
Data-Driven: You are comfortable diving into data to find opportunities. You understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
Analytical rigour: You are comfortable in a dashboard. You don’t just report numbers; you extract “the why” and translate it into a “what’s next.”
Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
Technical Fluency: You have hands-on experience with enterprise CRM tools (preferably Braze) and are comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
Collaborative Influencer: You can build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.
Customer-Obsessed: You always put yourself in the customer’s shoes. You understand that "spamming" is not a strategy and fight for relevance in every interaction.

Preferred

Proficiency in SQL to self-serve data insights.
Experience in a high-growth product-led, Fintech or SaaS environment.
Experience working with localised campaigns across multiple regions/languages.