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Marketing jobs

3 marketing jobs

4 days ago

Product Marketing Lead

ZS Associates

Chicago, IL (Remote)

4 days ago

Product Marketing Manager

ZS Associates

Chicago, IL (Remote)

4 days ago

Brand Manager

ZS Associates

Chicago, IL (Remote)

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ZS Associates

Product Marketing Lead

Chicago, IL (Remote)

Salary Not AvailableSenior Level

Posted 4 days ago

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Job Summary

Owns product marketing for ZAIDYN Medical and ZAIDYN Clinical, shaping ICP, messaging, GTM, and enablement, while leading a Sr Associate and aligning cross-functional teams across medical affairs, HEOR, evidence generation, and clinical operations.

Defines buyer personas and value architecture
Leads GTM strategy, launches, and enablement across both product lines

Job Description

Responsibilities

Positioning & Narrative Define and refine the ICP, buying committee, and buyer personas across medical affairs, HEOR, evidence generation, and clinical operations, along with the value architecture for both ZAIDYN Medical and ZAIDYN Clinical. Build positioning independently for ZAIDYN Medical’s care gap, opinion leader, and patient outcomes intelligence and ZAIDYN Clinical’s trial design and site selection capabilities and connect the two into one coherent story where applicable. Craft messaging that holds up for scientific and clinical audiences without losing the strategic thread for commercial and executive stakeholders.
Team Leadership & Development Lead, coach, and develop a Product Marketing Sr Associate focused on ZAIDYN Medical, setting clear goals and creating room for them to grow in scope and seniority. Personally drive product marketing for ZAIDYN Clinical, while setting the strategic direction and quality bar for the ZAIDYN Medical work your Sr Associate delivers. Model the positioning, enablement, and storytelling craft this function runs on, so your Sr Associate has a clear standard to build toward.
Go-to-Market Strategy & Launches Develop GTM strategy and tiered launch plans, with clear success measures, across both ZAIDYN Medical and ZAIDYN Clinical. Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.
Sales Enablement & Adoption Develop and drive adoption of high-impact enablement assets: messaging frameworks, case studies, demo flows, and battlecards, etc. Lead enablement sessions for AEs and customer success to build field fluency, including when to cross-sell. Build advocacy programs with client case studies and outcome stories from both the patient and commercial side.
Storytelling & Evangelism Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences. Ideate, script, and record engaging product demos and videos that showcase how agentic AI turns care gaps, KOL evidence, and trial data into faster, more confident decisions. Simplify complex concepts into accessible, memorable stories that inspire belief and adoption.
Customer & Market Intelligence Execute market, buyer, and competitive research across both the medical affairs and clinical development ecosystems to inform GTM priorities. Work on win/loss analysis for both product lines, translating insights into actionable recommendations. Stay ahead of developments in medical affairs technology, clinical trial innovation, real-world evidence, and agentic AI, shaping ZAIDYN’s differentiation strategy on both fronts.

Requirements

9–11 years in B2B SaaS Product Marketing or life sciences industry. Ideally experience with enterprise platforms, data/AI-driven products and life sciences technology.
Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand Generation on launches and growth, with strong stakeholder management.
Experience managing or mentoring other marketers, with the ability to set clear goals, give direct feedback, and grow someone else’s scope and skill.
Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen.
Fluency in medical affairs or clinical development, or a track record of getting fluent fast in scientific, regulated domains.
Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
Excellent communication skills, equally credible in a technical or scientific conversation and in front of an executive audience.
Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
Collaborative leader with a bias for action and curiosity.

Benefits

Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.
Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Positioning & Narrative Define and refine the ICP, buying committee, and buyer personas across medical affairs, HEOR, evidence generation, and clinical operations, along with the value architecture for both ZAIDYN Medical and ZAIDYN Clinical. Build positioning independently for ZAIDYN Medical’s care gap, opinion leader, and patient outcomes intelligence and ZAIDYN Clinical’s trial design and site selection capabilities and connect the two into one coherent story where applicable. Craft messaging that holds up for scientific and clinical audiences without losing the strategic thread for commercial and executive stakeholders.
Team Leadership & Development Lead, coach, and develop a Product Marketing Sr Associate focused on ZAIDYN Medical, setting clear goals and creating room for them to grow in scope and seniority. Personally drive product marketing for ZAIDYN Clinical, while setting the strategic direction and quality bar for the ZAIDYN Medical work your Sr Associate delivers. Model the positioning, enablement, and storytelling craft this function runs on, so your Sr Associate has a clear standard to build toward.
Go-to-Market Strategy & Launches Develop GTM strategy and tiered launch plans, with clear success measures, across both ZAIDYN Medical and ZAIDYN Clinical. Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.
Sales Enablement & Adoption Develop and drive adoption of high-impact enablement assets: messaging frameworks, case studies, demo flows, and battlecards, etc. Lead enablement sessions for AEs and customer success to build field fluency, including when to cross-sell. Build advocacy programs with client case studies and outcome stories from both the patient and commercial side.
Storytelling & Evangelism Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences. Ideate, script, and record engaging product demos and videos that showcase how agentic AI turns care gaps, KOL evidence, and trial data into faster, more confident decisions. Simplify complex concepts into accessible, memorable stories that inspire belief and adoption.
Customer & Market Intelligence Execute market, buyer, and competitive research across both the medical affairs and clinical development ecosystems to inform GTM priorities. Work on win/loss analysis for both product lines, translating insights into actionable recommendations. Stay ahead of developments in medical affairs technology, clinical trial innovation, real-world evidence, and agentic AI, shaping ZAIDYN’s differentiation strategy on both fronts.

Requirements

9–11 years in B2B SaaS Product Marketing or life sciences industry. Ideally experience with enterprise platforms, data/AI-driven products and life sciences technology.
Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand Generation on launches and growth, with strong stakeholder management.
Experience managing or mentoring other marketers, with the ability to set clear goals, give direct feedback, and grow someone else’s scope and skill.
Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen.
Fluency in medical affairs or clinical development, or a track record of getting fluent fast in scientific, regulated domains.
Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
Excellent communication skills, equally credible in a technical or scientific conversation and in front of an executive audience.
Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
Collaborative leader with a bias for action and curiosity.

Benefits

Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.
Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.