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Marketing jobs

1 marketing jobs

1 day ago

Associate Brand Manager

Traditional Medicinals

Rohnert Park, CA (Hybrid)Full time$86K/yr – $114K/yr

Marketing jobs in the US

Traditional Medicinals

Associate Brand Manager

Rohnert Park, CA (Hybrid)

$86K/yr – $114K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and drive brand growth by championing data-driven insights, leading cross-functional projects, and aligning strategic initiatives with consumer needs.

Own day-to-day brand management and cross-functional project delivery.
Translate data insights into strategies to grow volume, revenue, and share.

Job Description

Responsibilities

Operate as a Business Owner
- Act as data champion – analyze consumer, retail, category, and market data to monitor health of business, identify opportunities and translate insights to drive strategy and direction
- Demonstrate understanding of key business drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations.
- Partner with Sales, Shopper & Customer Marketing, Category Management, R&D and external partners to identify and execute strategic growth opportunities and bring brand initiatives to life.
- Manage day-to-day business needs, including budget tracking, packaging and marketing collateral updates and cross-functional team projects; serve as a point person for the communications team on execution of brand campaigns.
Support Brand Strategy & Planning
- Support monthly Product/Portfolio Management Review (as part of the Integrated Business Planning Process) by gathering data, identifying trends and working with the Brand Manager to provide strategic recommendations to key stakeholders.
- Assist the Brand Manager with the creation and execution of annual business review and brand planning. Serve as data champion and bring forward strategic insights to strengthen brand equity and accelerate volume, revenue, and share growth.
- Bring a consumer-first and data-informed point of view to discussions about brand strategy, growth opportunities, and business performance.
- Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics

Requirements

Bachelor's degree required.
2-4 years of experience in brand marketing or communications, preferably in the CPG space
Familiarity with data analytics, innovation, consumer insights, packaging development, and market research processes
Experience working with syndicated data sources and business reporting tools such as SPINS, Power BI, IRI or Nielsen; curiosity and willingness to build fluency with data are essential.

Preferred

Experience with e-commerce channels (Amazon & DTC) highly preferred.

Traditional Medicinals

3.8 Glassdoor

Welcome to Traditional Medicinals. A wellness company where a history of proven plant knowledge meets modern herbal science. Where flavor meets efficacy. Where human nature meets Mother Nature to help you be the best version of you. Discover wellness with no strings attached—well, maybe one string.We are an independent botanical herbal wellness company that embraces sustainability, ingredient purity, and social and environmental activism. A Certified B Corporation and California Certified Green Business, we’re the leading seller of wellness tea in the US.

Founded in 1974

Rohnert Park, California, USA

299 employees (23 in marketing)

www.traditionalmedicinals.com

70% recommend to a friend

75% CEO approval

Salaries

Posted range

$86K/yr – $114K/yr

Taken straight from the job posting.

See all Traditional Medicinals salaries

Marketing Team

Marketing Team Size

20 (7% of company)

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$84.2M

Last Raise

$50M

Private Equity, 3 years ago

Funding History

Oct 2022
Private Equity • $50M
Apr 2017
Series Unknown • $30M
Aug 2014
Series Unknown • $4.2M

Traffic Signals

Monthly Visitors

110.1K

Monthly Google Ads Budget

$5.8K

Traffic Source Mix

61.4%

Direct

31.5%

Referral

5.1%

Social

1.3%

Paid

0.6%

Headcount Trend

Current headcount: ~299

News about Traditional Medicinals

Traditional Medicinals expands wellness offerings

Sep 25, 2025 • Tea & Coffee Trade Journal

TRADITIONAL MEDICINALS® EXPANDS WELLNESS OFFERINGS WITH DUAL LAUNCH OF ROSY MOOD™ AND STRESS EASE® CALM TEAS

Sep 17, 2025 • PR Newswire

Traditional Medicinals achieves fair for life certification

Sep 4, 2025 • Tea & Coffee Trade Journal

Links

www.traditionalmedicinals.com

X (Twitter)

Crunchbase

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Responsibilities

Operate as a Business Owner
- Act as data champion – analyze consumer, retail, category, and market data to monitor health of business, identify opportunities and translate insights to drive strategy and direction
- Demonstrate understanding of key business drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations.
- Partner with Sales, Shopper & Customer Marketing, Category Management, R&D and external partners to identify and execute strategic growth opportunities and bring brand initiatives to life.
- Manage day-to-day business needs, including budget tracking, packaging and marketing collateral updates and cross-functional team projects; serve as a point person for the communications team on execution of brand campaigns.
Support Brand Strategy & Planning
- Support monthly Product/Portfolio Management Review (as part of the Integrated Business Planning Process) by gathering data, identifying trends and working with the Brand Manager to provide strategic recommendations to key stakeholders.
- Assist the Brand Manager with the creation and execution of annual business review and brand planning. Serve as data champion and bring forward strategic insights to strengthen brand equity and accelerate volume, revenue, and share growth.
- Bring a consumer-first and data-informed point of view to discussions about brand strategy, growth opportunities, and business performance.
- Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics

Requirements

Bachelor's degree required.
2-4 years of experience in brand marketing or communications, preferably in the CPG space
Familiarity with data analytics, innovation, consumer insights, packaging development, and market research processes
Experience working with syndicated data sources and business reporting tools such as SPINS, Power BI, IRI or Nielsen; curiosity and willingness to build fluency with data are essential.

Preferred

Experience with e-commerce channels (Amazon & DTC) highly preferred.