4 weeks ago
Marketing Specialist
RITALKA, Inc
Plymouth, MN (On-site)Full time$56K/yr – $85K/yr
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Marketing Specialist
Plymouth, MN (On-site)
$56K/yr – $85K/yrMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the cross-channel plan and end-to-end digital campaigns with senior sales and marketing, turning strategy into measurable activity across websites, social, email, and SEO.
- Strategy Development: own cross-channel planning and end-to-end campaign execution with senior sales and marketing, aligning objectives and budgets.
- Performance Analysis: monitor campaign ROI using analytics and optimize for better engagement and conversions.
- Content and Social: create and curate content and manage social calendars to grow awareness and community.
Job Description
Responsibilities
- Strategy Development: Working with senior sales and marketing team members, participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagement
- Graphic Design: Design and develop creative assets for print, web, digital, and social channels
- Content Creation: Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirements
- Performance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI
- Team Collaboration: Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign execution
- Market Research: Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messaging
- Social Media Management: Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and community
RITALKA, Inc
RITALKA, Inc. is a privately held small business holding company based in Montevideo, Minnesota, 100% owned by Kevin R. Wald. RITALKA, as a parent corporation, covers a number of businesses under its purview. The main companies are SpecSys, Inc. and RVI, Inc. Each company under RITALKA is ISO Certified. RITALKA provides both companies with shared resources, including Human Resources, Finance, IT, Quality, Safety, and Facilities Management. SpecSys, Inc. has been providing Contract Engineering, Project Management, Specialty and Volume Manufacturing services for over 18 years. RVI, Inc. has over 25 years of experience as a full service provider of electronic repair, test, and intelligent inventory (logistics) management.Integral dx was created in 2013 to act as a bridge between the OEM and the end user, providing engineered equipment options.http://www.specsys.org/http://www.specsys6.com/http://www.rvi-inc.com/http://www.integraldx.com/
Traffic Signals
Monthly Visitors
820
Traffic Source Mix
Search
46.6%
Direct
38.4%
Referral
4.7%
Social
9.5%
Paid
0.8%
Headcount Trend
Current headcount: ~56
Marketing Team
Marketing Roles Posted (Last 30 Days)
1