4 months ago
Manager, Commerce
KINESSO
Bentonville, AR (On-site)Full time
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Manager, Commerce
Bentonville, AR (On-site)
Salary Not AvailableManagerFull time
Posted 4 months ago
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Job Summary
Drive retail media planning and client-facing strategy for RMN programs with cross-functional collaboration.
- Own development and delivery of omnichannel commerce media plans including RMN tactics, audiences, flighting, and KPIs.
- Must-have: Deep RMN and commerce platforms knowledge (e.g. Amazon Ads, Walmart, Roundel).
- Standout: End-to-end ownership of client-ready materials and strategy guidance.
Job Description
Responsibilities
- Retail Media Knowledge
- Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
- Familiar with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) as well as managed service dashboards
- Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
- Account Management & Strategy
- Active participant in development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
- Participates in and guides Senior Associate during RFP process with partners. Coaches Senior Associate in evaluation of RFPs and assists in negotiations striving to get best plan and added value for client
- Builds audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partner during RFP process
- Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners
- Proactively identifies growth opportunities and shares ideas for potential test and learns
- Delivers an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
- Contributes to the creation of client ready materials (e.g. presentations, reporting, etc) and delivers client communications
- Serves as first check for client documents ensuring accuracy and ease of understanding information
- Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
- Supports in establishing and implementing best practices within client accounts
- Ability to assess and rank issues and tasks in order of importance for taking action and escalating as needed
- Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
- Work with Senior Associate to update any status documents and timelines whether internal or client facing. Responsible for ensuring all tasks are captured and tracking toward completion
- Implements team and client centric processes to ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing), improve overall team performance and minimize risk of human error through consistent implementation of QA guardrails
- Supervises the buying process and stewardship for media programs to ensure original objectives are being met
Requirements
- Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Target, Walmart, Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.)
- Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment. Time management and project management skills are critical
- Proven knowledge of media planning & planning with use of research tools and resources
- Proven ability to understand high level client goals and how they translate into commerce strategies
- Proven experience in writing and presenting relevant information to client audience
Preferred
- 3+ years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
- 2+ years of commerce experience working across multiple retailers preferred
- Capable of effectively communicating the technicalities of programmatic for strategic purposes and differences in the biddable/addressable space compared to direct buys
- Proficient in Microsoft Office (Excel, PowerPoint, etc.) and excellent quantitative analysis skills
- Knowledge with industry tools such as MediaTools, Prisma, etc.
Benefits
- We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
KINESSO
3.7 Glassdoor
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
Founded in 2009
New York, New York, USA
3.4K employees (872 in marketing)
71% recommend to a friend
71% CEO approval
Traffic Signals
Monthly Visitors
39.8K
Traffic Source Mix
Search
40%
Direct
44.9%
Referral
9.2%
Social
3.7%
Paid
1.9%
Headcount Trend
Current headcount: ~3.4K
Marketing Team
Marketing Team Size
791 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
10
