3 months ago
Regional Marketing Manager, Americas
Vortexa
Houston, TX (On-site)Full time
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All marketing roles in the US
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Regional Marketing Manager, Americas
Houston, TX (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive regional marketing, partnerships, and events to extend Vortexa’s brand, engagement, and pipeline.
- Own regional marketing plans aligned with global strategy and GTM.
- Must-have: Proven regional marketing and event execution in tech/SaaS.
- Standout: Cross-functional leadership with Sales, Product/Analyst, and central Marketing.
Job Description
Drive regional marketing, partnerships, and events to extend Vortexa’s brand, engagement, and pipeline.
- Own regional marketing plans aligned with global strategy and GTM.
- Must-have: Proven regional marketing and event execution in tech/SaaS.
- Standout: Cross-functional leadership with Sales, Product/Analyst, and central Marketing.
Responsibilities
- Regional Brand & Market Presence: Define and execute regional marketing plans aligned with global brand and GTM strategy
- Ensure Vortexa appears credibly and consistently across regional industry events, digital channels, and partner platforms
- Community Building & Engagement: Design and run programs (roundtables, forums, small-scale events) that deepen engagement and position Vortexa as a trusted connector to its customers, prospects, partners, and influencers
- Partnerships & Ecosystem Development: Co-create campaigns, events, and content with partners to access new audiences and communities
- Events & Experiences: Plan and execute regional events, sponsorships, speaking opportunities, and executive gatherings
- Own end-to-end logistics, from brief and budget to on-site delivery and post-event follow-up
- Insight & Thought Leadership Activation: Localize and amplify Vortexa's analyst-led insight and market intelligence across regional channels and events
- Ensure our content is visible, relevant, and integrated into key regional conversations
- Sales & Go-to-Market Alignment: Partner with regional Sales and commercial teams to align marketing, community, and partnerships with pipeline and revenue goals
- Track, analyse, and report on the impact of regional activities on leads, opportunities, and pipeline momentum
Requirements
- 5-7 years in B2B marketing, regional/field marketing, community, or partnerships roles, ideally in technology, SaaS, energy, or financial markets
- Proven experience developing and executing regional marketing plans that drive brand awareness, engagement, and pipeline
- Demonstrated success in organizing and running in-person and virtual events (conferences, sponsorships, executive roundtables, workshops) end to end
- Hands-on experience with digital channels (email, social, content marketing, webinars) to support and extend regional programs
- Experience working cross-functionally with Sales, Product/Analyst, and central Marketing teams in a matrix or international organization
- Comfortable using CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo or similar) to track activities, contacts, and ROI
- Marketing & Commercial Skills: Strong understanding of integrated B2B marketing across offline and digital channels
- Ability to develop localized campaigns that reflect regional culture, nuances, and customer needs in a way that feels relevant and respectful
- Analytical mindset: able to interpret data, identify trends, and make data-driven decisions on where to focus
- Solid project and budget management skills, with the ability to prioritize and deliver multiple initiatives simultaneously
- Community, Partnership & Communication Skills: Exceptional relationship-building skills with customers, partners, and industry stakeholders
- Strong stakeholder management skills, able to influence and align internal and external teams around shared goals
- Personal Attributes: Highly organized, detail-oriented, and comfortable owning end-to-end execution
- Proactive self-starter who thrives in a fast-paced, high-growth environment and can operate with autonomy
- Creative problem-solver who enjoys testing new ideas and iterating based on feedback and data
Benefits
- Stock-options in a fast-growing, high-potential business
- A vibrant and diverse workplace
- An open, collaborative, and supportive working culture built on merit, which celebrates creative thinking and "getting things done."
- The opportunity to work with AI-driven technology in a scale-up environment with commodity trading experts
- 401k with up to 2% contributions matched by Vortexa
- Private Health Insurance offered via Blue Cross Shield
- Dental and Vision cover offered via Guardian
- Global Volunteering Policy to help you ‘do good' and feel better
Vortexa
4.9 Glassdoor
Building the future of energy marketsVortexa tracks more than $3 trillion of waterborne energy trades per year in real-time, providing energy and shipping companies with the most complete picture of global energy flows available in the world today. Vortexa’s highly intuitive web-based app and programmatic API/SDK interfaces help traders, analysts and charterers make high-value trading decisions with confidence, when it matters the most.The web-based platform shares highly detailed oil & gas products flows, produced by hard data, machine learning and state-of-the-art technology with oversight from in-house global industry experts providing real-world context to continually train and improve the models.
Founded in 2016
London Area, GBR
203 employees (26 in marketing)
95% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
39.9K
Traffic Source Mix
Search
39.2%
Direct
50.5%
Referral
6.9%
Social
1.9%
Paid
1.2%
Headcount Trend
Current headcount: ~207
Marketing Team
Marketing Team Size
21 (10% of company)
Funding
Total Funding
$82.8M
Last Raise
$24.8M
Debt Financing, 1 years ago
Funding History
- Oct 2024Debt Financing • $24.8M
- Jan 2024Series C • $34M
- Apr 2023Series Unknown