6 hrs ago
Field Marketing Specialist
Coloplast
USA (On-site)Full time$98K/yr – $147K/yr
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Field Marketing Specialist
USA (On-site)
$98K/yr – $147K/yrMid Level3+ years expFull time
Posted 6 hrs ago
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Job Summary
Own the field marketing initiatives for Coloplast in assigned accounts, driving adoption of programs, coordinating training, tracking metrics, and partnering with therapy development specialists to advance patient awareness; oversee program activation, materials, and feedback loops across regions.
Job Description
Responsibilities
- The Field Marketing Specialist is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Marketing Programs and the within strategic accounts designed to drive patient awareness, education and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff, to adopt and successfully implement the Coloplast Programs within their respective practices.
- Major Areas of Accountability
- Works with Therapy Development Specialists to understand predetermined target list of accounts.
- Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow up for specific marketing programs to the selected target list of accounts
- Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include, program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
- Tracks and reports standardized program metrics to Marketing.
- Develops and maintains relationships with HCPs and key practice or office staff.
- Serves as a Marketing ambassador within the Area/Region assigned and assists with supporting local programs such as product launches, trade shows, and other HCP engagement events.
- Assists with creation of marketing materials for upcoming program launch.
- Tests new program materials and provides feedback to Marketing team.
Requirements
- BA or BS degree
- 3+ years of medical tech experience with proven success
- Entry level field marketing skills required
- Reporting, strategic planning and project management skills at account, regional and national level
- Strong business acumen and analytical skills
- Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
- Pro-active; high-performance and results orientation
- Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
- Willingness and ability to travel 40-50%.
Benefits
- Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
- Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
- Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
- Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
- Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
- Competitive Compensation: The compensation range for this position is $98,019 - $147,029. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Coloplast
3.7 Glassdoor
Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.
Founded in 1957
Humlebæk, Capital Region of Denmark, DNK
9.9K employees (400 in marketing)
70% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
149.1K
Traffic Source Mix
Search
32.3%
Direct
44.9%
Referral
13.1%
Social
8%
Paid
1.3%
Headcount Trend
Current headcount: ~9.9K
Marketing Team
Marketing Team Size
400 (4% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 3 years ago
Funding History
- Aug 2023Post IPO Equity • $1.3B