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9 marketing jobs

7 days ago

Senior Paid Search Specialist

Gen

New York City, NY (Hybrid)Full time$100K/yr – $115K/yr
7 weeks ago

Sr. Director Growth Marketing & Acquisition

Gen

New York City, NY (On-site)Full time$240K/yr – $265K/yr
2 months ago

Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen

New York City, NY (Hybrid)Full time$175K/yr – $200K/yr
5 months ago

Senior Media Buyer

Gen

New York, USA (Hybrid)Full time$160K/yr – $175K/yr
5 months ago

Senior Media Buyer

Gen

New York, USA (On-site)Full time
5 months ago

Marketing Analytics Intern – Fintech & Digital Consumer Behavior

Gen

New York, USA (On-site)Full time
6 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

Mountain View, CA (Hybrid)Full time
6 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

New York, USA (Hybrid)Full time
6 months ago

Social Media Intern

Gen

Tempe, AZ (On-site)Full time

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9 jobs

Senior Paid Search Specialist

Gen

New York City, NY (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.
7 days ago

Sr. Director Growth Marketing & Acquisition

Gen

New York City, NY (On-site)

$240K/yr - $265K/yrIn-houseFull-timeSenior level15+ years exp.
7 weeks ago

Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen

New York City, NY (Hybrid)

$175K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago

Senior Media Buyer

Gen

New York, USA (Hybrid)

$160K/yr - $175K/yrIn-houseFull-timeSenior level3+ years exp.
5 months ago

Senior Media Buyer

Gen

New York, USA (On-site)

In-houseFull-timeSenior level
5 months ago

Marketing Analytics Intern – Fintech & Digital Consumer Behavior

Gen

New York, USA (On-site)

In-houseFull-timeIntern/new grad
5 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

Mountain View, CA (Hybrid)

In-houseFull-timeMid level5+ years exp.
6 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

New York, USA (Hybrid)

In-houseFull-timeMid level5+ years exp.
6 months ago

Social Media Intern

Gen

Tempe, AZ (On-site)

In-houseFull-timeIntern/new grad
6 months ago
Gen

Senior Paid Search Specialist

New York City, NY (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize paid search programs end-to-end to drive revenue growth and efficiency, with hands-on SEM execution and close collaboration with product, design, and analytics teams.

  • Own end-to-end SEM campaigns, including keyword management, bidding, ad copy, and landing page optimization.
  • Monitor daily performance and act on trends to protect and improve results.
  • Collaborate with cross-functional teams to scale revenue and Gross Profit Margin for the channel.

Job Description

Responsibilities

  • Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
  • Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
  • Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
  • Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM (Gross Profit Margin) targets.
  • Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
  • Effectively navigate the promotion of offers that have compliance and targeting requirements.
  • Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
  • Use data to guide decisions and action in order to scale revenue and GPM for this channel.
  • Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Requirements

  • Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
  • Experience: 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.

Gen

3.5 Glassdoor

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.comAvast.comLifeLock.comMoneyLion.comAvira.comAVG.comCCleaner.comGOBankingRates.comReputationDefender.com

Founded in 2022
Tempe, Arizona, USA
3.4K employees (397 in marketing)
GenDigital.com
55% recommend to a friend
60% CEO approval

Salaries

Posted range

$100K/yr – $115K/yr

Taken straight from the job posting.

See all Gen salaries

Marketing Team

Marketing Team Size
298 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$950M
Last Raise
Post IPO Debt, 10 months ago

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
40.2%
Direct
47.1%
Referral
9.4%
Social
2.2%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Recent News

Gen Announces Proposed Offering of Senior Notes
Feb 13, 2025 • PR Newswire
Gen Extends its Financial Wellness Offerings with the Acquisition of MoneyLion
Dec 10, 2024 • PR Newswire
Gen Digital (GEN) Extends its Financial Wellness Offerings with the Acquisition of MoneyLion
Dec 10, 2024 • StreetInsider.com
Gen Reports Second Quarter Fiscal Year 2025 Results
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GenAI Becoming Part of Workplace Transformation in U.K.
Oct 21, 2024 • Business Wire
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Organic supramolecular crystals with high hydrogen storage performance could enhance fuel-cell vehicle efficiency
Sep 27, 2024 • techxplore.com
New IPA research looks at adland’s growing Gen Z contingent
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Lilly's new Alzheimer's drug could generate $7.1B in sales: analyst
Jul 3, 2024 • SeekingAlpha
Indian IT firms acquire niche players in ER&D, GenAI to raise revenue
Jul 2, 2024 • TechCircle
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Jul 1, 2024 • CIO Australia
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Jun 30, 2024 • SeekingAlpha
Science Summer Reads: GEN Editors List Their Favorites
Jun 27, 2024 • GEN - Genetic Engineering and Biotechnology News
Gen Zers are embracing remote and flexible customer service jobs — but the freedom comes at a cost
Jun 26, 2024 • Business Insider
Majority of UAE employees are ‘excited’ about GenAI’s potential
Jun 26, 2024 • Fast Company Middle East
Unmasking GenAI myths: What tech founders want you to know
Jun 25, 2024 • Tech Funding News
GenAI dominates the narrative in ERP, but what is it good for?
Jun 25, 2024 • The Register
Gen AI a once-in-a-generation shift for healthcare; KPS scores a big exit
Jun 24, 2024 • PE HUB
GenAI: A Game-Changer For The TMT Sector
Jun 24, 2024 • Silicon Luxembourg
CMOs Discover GenAI as Market Research Tool
Jun 24, 2024 • PYMNTS.com
Legal fraternity may explore Gen AI to reduce errors, enhance efficiency
Jun 24, 2024 • The Hindu
Why Corporate Management Positions Can Be Harder To Fill With Gen Zers
Jun 23, 2024 • Forbes
GenAI to Boost Demand for Hybrid Data Platforms
Jun 21, 2024 • TVTechnology

Links

GenDigital.comLinkedInX (Twitter)Crunchbase