SalaryGuide
AboutPricingFor Employers

Marketing jobs

8 marketing jobs

5 days ago

Sr. Director Growth Marketing & Acquisition

Gen

New York City, NY (On-site)Full time$240K/yr – $265K/yr
2 weeks ago

Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen

New York City, NY (Hybrid)Full time$175K/yr – $200K/yr
4 months ago

Senior Media Buyer

Gen

New York, USA (Hybrid)Full time$160K/yr – $175K/yr
4 months ago

Senior Media Buyer

Gen

New York, USA (On-site)Full time
4 months ago

Marketing Analytics Intern – Fintech & Digital Consumer Behavior

Gen

New York, USA (On-site)Full time
4 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

Mountain View, CA (Hybrid)Full time
4 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

New York, USA (Hybrid)Full time
4 months ago

Social Media Intern

Gen

Tempe, AZ (On-site)Full time

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

8 jobs

Sr. Director Growth Marketing & Acquisition

Gen

New York City, NY (On-site)

$240K/yr - $265K/yrIn-houseFull-timeSenior level15+ years exp.
5 days ago

Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen

New York City, NY (Hybrid)

$175K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
2 weeks ago

Senior Media Buyer

Gen

New York, USA (Hybrid)

$160K/yr - $175K/yrIn-houseFull-timeSenior level3+ years exp.
4 months ago

Senior Media Buyer

Gen

New York, USA (On-site)

In-houseFull-timeSenior level
4 months ago

Marketing Analytics Intern – Fintech & Digital Consumer Behavior

Gen

New York, USA (On-site)

In-houseFull-timeIntern/new grad
4 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

Mountain View, CA (Hybrid)

In-houseFull-timeMid level5+ years exp.
4 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen

New York, USA (Hybrid)

In-houseFull-timeMid level5+ years exp.
4 months ago

Social Media Intern

Gen

Tempe, AZ (On-site)

In-houseFull-timeIntern/new grad
4 months ago
Gen

Sr. Director Growth Marketing & Acquisition

New York City, NY (On-site)

$240K/yr – $265K/yrSenior Level15+ years expFull time

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the end-to-end acquisition and GTM for product features and campaigns, owning annual and quarterly planning, geo-focused strategies, pricing and messaging, and team alignment to drive growth and efficiency.

  • Oversees planning and GTM for features and campaigns
  • Drives acquisition growth with audience strategy and budget discipline

Job Description

Responsibilities

  • Annual and Quarterly Planning
  • Go-to-Market for Features, Enhancements, and Campaigns
  • Acquisition Strategy and Channel Leadership
  • Geographic Focus
  • Pricing and Promotional Strategy
  • Product Asset Maintenance and Messaging
  • Performance and Optimization
  • Team Leadership

Requirements

  • 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results. Experience in a subscription, online, or mobile business is a strong plus.
  • A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
  • Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization.
  • Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons.
  • Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value.
  • Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
  • Experience building campaigns, creative strategies, creative evaluation and guidance
  • Comfortable owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit.
  • Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
  • Experience with marketing mix modeling and attribution tools.

Benefits

  • you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

Gen

3.5 Glassdoor

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.comAvast.comLifeLock.comMoneyLion.comAvira.comAVG.comCCleaner.comGOBankingRates.comReputationDefender.com

Founded in 2022
Tempe, Arizona, USA
3.4K employees (397 in marketing)
GenDigital.com
55% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
40.2%
Direct
47.1%
Referral
9.4%
Social
2.2%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
298 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$950M
Last Raise
Post IPO Debt, 10 months ago

Recent News

Gen Announces Proposed Offering of Senior Notes
Feb 13, 2025 • PR Newswire
Gen Extends its Financial Wellness Offerings with the Acquisition of MoneyLion
Dec 10, 2024 • PR Newswire
Gen Digital (GEN) Extends its Financial Wellness Offerings with the Acquisition of MoneyLion
Dec 10, 2024 • StreetInsider.com
Gen Reports Second Quarter Fiscal Year 2025 Results
Oct 30, 2024 • PR Newswire
Google leads £13.3m investment in LegalTech Genie AI
Oct 25, 2024 • BusinessCloud
NewHydrogen CEO Steve Hill and University of Maryland Energy Expert Explore Hydrogen as an Energy Source
Oct 22, 2024 • TradingView
3 in 5 Gen Z renters are rent burdened, but Millennials had it worse
Oct 22, 2024 • PRNewswire
GenAI Becoming Part of Workplace Transformation in U.K.
Oct 21, 2024 • Business Wire
Daniel Kim helps Tinder Asia forge meaningful relationships with Gen Z
Oct 21, 2024 • Ad Age
Bell Brings USA Network, Oxygen True Crime to Canada, Rebrands Others
Oct 17, 2024 • iPhone in Canada
Visual Talking Assistant AI - Genies Orchestra release: Enhancing Customer Interaction in E-Commerce
Oct 15, 2024 • EIN News
Adobe launches GenStudio to accelerate marketing campaigns with GenAI
Oct 15, 2024 • YourStory
GenAI across general marketplaces: Answer engines, text-to-image, and improved anti-fraud initiatives
Oct 12, 2024 • AIM Group
Urban Outfitters scrambles after it failed to pivot from Millennials to Gen Z
Oct 11, 2024 • Fortune
New HackerRank Research Highlights How GenAI is Changing Software Development
Oct 10, 2024 • Morningstar
Attacks on GenAI see sensitive data leaked
Oct 9, 2024 • Beta News
Comstock to Acquire Quantum Generative Materials LLC
Oct 7, 2024 • Globe Newswire
85% of global innovators using GenAI for research and learning
Oct 7, 2024 • EIN News
Microsoft Sees Devs Embracing a ‘Paradigm Shift’ to GenAIOps
Oct 4, 2024 • The New Stack
Banks are missing out on benefits of GenAI in client engagement: Bain & Co
Oct 3, 2024 • South China Morning Post
How to manage the two faces of GenAI —tools and solutions— for business success
Oct 3, 2024 • Globe Newswire
GenAI edges closer to enterprise maturity
Oct 2, 2024 • Computer Weekly
New Capabilities in MicroStrategy ONE Help Enterprises Strengthen GenAI Reliability, Accessibility, and Explainability for Faster, More Accurate Decision-Making
Oct 1, 2024 • Business Wire
Simon taps influencers to draw Gen Z to the mall
Oct 1, 2024 • Retail Dive
Infobip report shows Gen Z Prefer Two-Way Dialogue with Brands
Sep 30, 2024 • Tech Moran
Organic supramolecular crystals with high hydrogen storage performance could enhance fuel-cell vehicle efficiency
Sep 27, 2024 • techxplore.com
New IPA research looks at adland’s growing Gen Z contingent
Jul 3, 2024 • Prolific North
Lilly's new Alzheimer's drug could generate $7.1B in sales: analyst
Jul 3, 2024 • SeekingAlpha
Indian IT firms acquire niche players in ER&D, GenAI to raise revenue
Jul 2, 2024 • TechCircle
Meta drops ‘3D Gen’ bomb: AI-powered 3D asset creation at lightning speed
Jul 2, 2024 • Venture Beat
How smaller businesses can reimagine brand building with generative AI
Jul 1, 2024 • CIO Australia
GenAI set to impact wide range of online consumer habits: Goldman Sachs
Jun 30, 2024 • SeekingAlpha
Science Summer Reads: GEN Editors List Their Favorites
Jun 27, 2024 • GEN - Genetic Engineering and Biotechnology News
Gen Zers are embracing remote and flexible customer service jobs — but the freedom comes at a cost
Jun 26, 2024 • Business Insider
Majority of UAE employees are ‘excited’ about GenAI’s potential
Jun 26, 2024 • Fast Company Middle East
Unmasking GenAI myths: What tech founders want you to know
Jun 25, 2024 • Tech Funding News
GenAI dominates the narrative in ERP, but what is it good for?
Jun 25, 2024 • The Register
Gen AI a once-in-a-generation shift for healthcare; KPS scores a big exit
Jun 24, 2024 • PE HUB
GenAI: A Game-Changer For The TMT Sector
Jun 24, 2024 • Silicon Luxembourg
CMOs Discover GenAI as Market Research Tool
Jun 24, 2024 • PYMNTS.com
Legal fraternity may explore Gen AI to reduce errors, enhance efficiency
Jun 24, 2024 • The Hindu
Why Corporate Management Positions Can Be Harder To Fill With Gen Zers
Jun 23, 2024 • Forbes
GenAI to Boost Demand for Hybrid Data Platforms
Jun 21, 2024 • TVTechnology