6 days ago
Paid Search Specialist
Maui Jim Sunglasses
Peoria, IL (Hybrid)Full time$65K/yr – $70K/yr
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Paid Search Specialist
Peoria, IL (Hybrid)
$65K/yr – $70K/yrMid Level2+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own planning, setup, and optimization of paid search campaigns across Google Ads while partnering with creative, landing page, and analytics teams to drive revenue and incremental performance.
- Lead campaign structure, keyword strategy, and bid management to meet CPA/ROAS targets.
- Translate data into actionable insights and regular stakeholder reporting.
Job Description
Responsibilities
- Plan, set up, and manage paid search, display, and shopping campaigns on Google Ads.
- Manage and optimize advertising budgets to achieve revenue and efficiency targets.
- Conduct keyword research and build effective campaign structures (ad groups, match types, negatives).
- Write and test ad copy to improve CTR and conversion performance.
- Monitor performance and adjust bids, budgets, and targeting to optimize for KPIs (CPA, ROAS, CTR).
- Analyze search terms and implement negative keyword strategies.
- Collaborate with landing page and creative teams to align campaign messaging.
- Provide regular reporting and actionable insights for stakeholders.
- Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures to drive incremental performance improvements.
- Build and manage first-party audience strategies including customer lists, site visitors, and lookalike audiences.
Requirements
- Bachelor’s degree in related field with 2–4 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping).
Preferred
- Strong knowledge of keyword research, ad copywriting, and campaign optimization.
- Experience with conversion tracking, Google Tag Manager, and Google Analytics.
- Data-driven mindset with ability to interpret performance metrics and adjust strategy.
- Proficiency in Excel/Sheets for campaign analysis and reporting.
- Excellent organizational and communication skills.
- Experience with remarketing and Performance Max campaigns is a plus.
- Experience managing performance media for ecommerce brands is a plus.
- Aloha Spirit!
- Positive, can-do attitude;
- Team oriented;
Benefits
- - Low Insurance Premiums on Medical, Dental, and Vision
- - Flexible Spending Accounts
- - Health Savings Accounts (with Company Match)
- - Short Term and Long-Term Disability
- - Voluntary Critical Illness, and Accident Coverages
- - Tuition Reimbursement
- - Paid Paternity and Maternity Leave
- - Paid Time Off
- - Paid Holidays
- - Company Paid Life AD&D Insurance
Maui Jim Sunglasses
3.4 Glassdoor
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is sold in more than 100 countries and is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering.
Founded in 1987
Peoria, Illinois, USA
707 employees (38 in marketing)
50% recommend to a friend
65% CEO approval
Traffic Signals
Monthly Visitors
619.7K
Monthly Google Ads Budget
$69.7K
Traffic Source Mix
Search
43.6%
Direct
48%
Referral
4.4%
Social
2.5%
Paid
1.2%
Headcount Trend
Current headcount: ~707
Marketing Team
Marketing Team Size
33 (5% of company)
Marketing Roles Posted (Last 30 Days)
1