2 days ago
Senior Product Marketing Manager Plano, Texas, United States
TCP Software
Plano, TX (Unknown)
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Senior Product Marketing Manager Plano, Texas, United States
Plano, TX (Unknown)
Salary Not AvailableSenior Level5+ years exp
Posted 2 days ago
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Job Summary
Own the TimeClock Plus product marketing agenda from market insights and messaging to go-to-market, enablement, packaging, launches, and analytics, collaborating with product, sales, and demand generation to accelerate pipeline and adoption.
- Define buyer journeys, core use cases, and market opportunities
- Lead launches and enablement programs to drive awareness and adoption
Job Description
Responsibilities
- Market Intelligence – Become an expert on our buyers, who they are, and how they buy our software. You’ll build an understanding of the buyer journey and its relationship to our sales process to help the company make intelligent, market/buyer-centric decisions.
- Product Messaging – Work together with product management to construct messages that clearly articulate the value our TimeClock Plus provides, the challenges it solves, and why customers should deploy our solution now.
- Content Creation – Work collaboratively with our content team to develop content for sales and partner enablement, partner engagements, and external marketing/demand generation campaigns and communications.
- GTM Strategy – Assist in executing our GTM strategy, including identification of target market/customer, buyer persona interviews, core use cases, and the customer journey.
- Sales and Partner Enablement - Establish competitive battlecards and work closely with Sales and Partner Enablement to conduct trainings that ensure internal and extended sales forces are fully educated on product features and new releases. Help conduct win/loss analysis on a quarterly basis.
- Product Packaging – Work across multiple departments, including marketing, finance, operations, product management, and sales to define product structure, including naming, packaging, licensing, and pricing to simplify the sales/acquisition process and encourage customer adoption.
- Product Launch & Excitement - Own and coordinate product launches to maximize awareness. Drive product excitement into key segments to maximize adoption and usage.
- Campaign Planning & Execution – Work with senior marketing leaders to craft program plans and define inbound and outbound marketing channels. Work with Demand Gen to define and build email nurture/drip programs and relevant target segments across owned and paid media.
- Measurement and Analytics – Work with marketing operations, product marketing, and marketing leadership to define campaign targets and build reports and dashboards to report on program performance and ROI.
- Competitive Intelligence - Study and monitor the key players in our industry (i.e., potential alternatives to our product), help define how we are different, and why our differentiators are important to our target audience.
Requirements
- Bachelor’s degree (preferred)
- 5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position
- An understanding of and experience in the B2B/SaaS technology – previous experience with time-tracking, scheduling, or workforce management solutions is a bonus but not a requirement
- Ability to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements
- Adaptive personality, highly organized and self-motivated, takes ownership and delivering results in a fast-paced environment - should be comfortable with high ambiguity
- Ability to understand technology at its core functions and articulate the benefits of the technology at a business level
- Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment
- Quantitative, creative, and exceptional communications skills
Benefits
- Competitive salary based on experience
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life setup you need to be successful.
TCP Software
For 35 years, TCP Software has helped organizations engage their people by providing flexible workforce management solutions and mobile timekeeping. Trusted by 30,000 customers and millions of users, TCP delivers best-in-class technology and support to organizations of all sizes in the public and private sector to meet their complex employee scheduling, leave management, timekeeping and other workforce needs.
Traffic Signals
Monthly Visitors
91.6K
Monthly Google Ads Budget
$122.7K
Traffic Source Mix
Search
36.4%
Direct
54%
Referral
6%
Social
2.9%
Paid
0.7%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
15 (1% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 7 years ago
Funding History
- Sep 2019Private Equity