3 weeks ago
Senior Paid Media Specialist
HigherVisibility
Memphis, TN (Remote)Full time$50K/yr – $70K/yr
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Senior Paid Media Specialist
Memphis, TN (Remote)
$50K/yr – $70K/yrSenior Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid media by managing a high-volume franchise-focused portfolio, shaping strategy, and mentoring teammates to raise execution quality.
- Campaign Management: build, launch, and optimize Google and Meta campaigns with advanced bidding, automation, and audience segmentation.
- Account Strategy: analyze performance, balance budgets across accounts, and surface data-driven optimization opportunities.
- Team & Process: mentor juniors, onboard new hires, and codify workflows and tracking practices.
Job Description
Responsibilities
- Hands-On Campaign Management (60%) The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients. They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume. This involves implementing advanced optimization techniques, including bid strategies, automation rules, and audience segmentation. Furthermore, they conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation. Crucially, they ensure all ad copy and creative materials are strictly sourced from and compliant with the client's official website.
- Account Strategy & Analysis (20%) This role requires developing and executing comprehensive account strategies for new client onboarding and significant account expansions. The specialist analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies. They monitor budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending. Additionally, they conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities.
- Mentorship & Team Support (10%) Serving as a technical resource and mentor for Paid Media Specialists, the senior specialist provides guidance on campaign builds, optimization strategies, and troubleshooting. They assist the Manager of Paid Media with onboarding and training new team members and share learnings, platform updates, and successful strategies during weekly team meetings.
- Process Development & Operational Excellence (10%) The Sr. Paid Media Specialist contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides. They test new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption. Finally, they ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts.
HigherVisibility
HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results.While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals.Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact.The Targeted Growth SystemTMThe Targeted Growth SystemTM is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions.Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI.Who We Work WithWe partner with clients in sectors where performance marketing drives bottom-line results:Franchise and Multi-Location BrandsSmall to Mid-Sized Businesses (SMBs)Home Services (HVAC, plumbing, roofing, pest control)Financial ServicesE-commerce RetailersSaaS and Professional ServicesWhether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities.Why Companies Choose HigherVisibilitySearch-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needsProven success across franchises, SMBs, mid-market, and enterprise organizationsBuilt-in accountability through unified goals, tracking, and performance monitoringRecognized leadership by Search Engine Land, Clutch, G2, and other trusted industry
Traffic Signals
Monthly Visitors
76.6K
Monthly Google Ads Budget
$19K
Traffic Source Mix
Search
42.2%
Direct
43.4%
Referral
10%
Social
3%
Paid
1.2%
Headcount Trend
Current headcount: ~73
Marketing Team
Marketing Team Size
54 (73% of company)
Marketing Roles Posted (Last 30 Days)
2