10 days ago
Public Relations Manager
Eversheds Sutherland
Atlanta, GA (Hybrid)Full time$95K/yr – $135K/yr
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Public Relations Manager
Atlanta, GA (Hybrid)
$95K/yr – $135K/yrManager5+ years expFull time
Posted 10 days ago
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Job Summary
Own and drive the US PR program by shaping strategy, managing multiple workstreams, building scalable workflows, and cultivating media relationships to elevate the firm and its practice areas.
- Lead strategy development and day-to-day PR execution
- Foster strong media and attorney relationships
- Collaborate with BD and international teams to align initiatives
Job Description
Responsibilities
- Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests.
- Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities.
- Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed.
- Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
- Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors.
- Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys.
- Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities.
- Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets.
- Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
- Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise.
Requirements
- Bachelor’s degree required from an accredited college or university; preferred concentration in public relations, communications, journalism, marketing, or a related field.
- A minimum of five years of public relations or related experience in a professional services environment. Law firm or professional services experience preferred; agency background is equally welcome. Some global or international exposure is a plus. Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
- Strong media relations instincts with a proven track record of placements. Exceptional written and verbal communication skills. Ability to distill complex legal topics into compelling narratives. Strategic thinker who proactively identifies opportunities and connects PR activity to business outcomes — not just executes requests. Highly organized with demonstrated ability to manage multiple priorities, set expectations, and deliver across simultaneous workstreams. Comfortable advising and pushing back on attorneys when appropriate, while maintaining strong working relationships. Proven collaborator who works well across functions and puts team goals first. Strong executive presence and comfort working directly with firm leadership. Experience with social media strategy and digital communications. Familiarity with AI tools for communications or content — or a demonstrated curiosity and commitment to developing that fluency. Proficient in Microsoft Office and Outlook.
- Strategic awareness of how AI is reshaping media, journalism, and the communications industry is important to this role. Comfort using AI-powered tools (for research, drafting, media analysis, etc.) is valued; candidates who are actively experimenting and learning in this space are encouraged to apply.
Preferred
- Experience managing others — whether staff, freelancers, or agency partners — is preferred. As the team grows, this role is expected to take on direct management responsibilities.
- Some global or international exposure is a plus.
- Agency background is equally welcome.
Benefits
- healthcare
- paid time off
- discretionary merit bonuses
- life and disability insurance
- retirement plans
- tailored learning opportunities
Eversheds Sutherland
3.7 Glassdoor
A pioneering global law practice, we provide high quality legal advice and innovation worldwide. We deliver high quality, innovative solutions to complex business issues for a range of diverse range of clients. Our global teams operate seamlessly to deliver the commercial know-how and strategic alignment that clients need from their advisers to help further their business interests. We shape our advice to the unique circumstances and challenges of each project, and ensure the right people are in the right places to offer insight and certainty every time – from the day-to-day to the most complex, multi-jurisdictional transactions. What unites us is our commitment to service excellence through a people-focused approach. We know our clients’ businesses, the industries and markets they operate in, and most of all, we understand that great relationships yield the best outcomes.-----------------------------------------------------------The updates on our LinkedIn page are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, it may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on this update. Always consult a qualified lawyer for specific legal matters.-----------------------------------------------------------
Founded in 2017
London, England, GBR
6.1K employees
72% recommend to a friend
96% CEO approval
Traffic Signals
Monthly Visitors
191.6K
Traffic Source Mix
Search
49.4%
Direct
40.5%
Referral
6.2%
Social
2.9%
Paid
0.8%
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Current headcount: ~6.1K
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