1 day ago
Senior Product Marketing Manager, Handshake AI
Handshake
San Francisco, CA (On-site)Full time$152K/yr – $190K/yr
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Senior Product Marketing Manager, Handshake AI
San Francisco, CA (On-site)
$152K/yr – $190K/yrSenior Level6+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business.
- Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community.
- Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling.
- Sales Enablement Materials: Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales.
- GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses.
- Event & Field Marketing: Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations.
Requirements
- 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline
- Comfortable operating in ambiguity — you can make progress without a perfect brief and know how to prioritize
- Ability to influence at all levels, including executives
- Strong project management skills, with experience coordinating complex, multi-stakeholder launches
- Experience building sales enablement materials, including competitive positioning and technical demo content
- A track record of 0-to-1 program building — comfortable building from scratch, wearing multiple hats, and scaling based on data
Preferred
- Experience in the human data or AI training data field
- Background partnering directly with researchers, scientists, or other technical stakeholders
Benefits
- Ownership: Equity in a fast-growing company
- 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
- 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
- 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
- 📚 Growth: $2,000 learning stipend, ongoing development
- 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
- 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
- 🤝 Connection: Team outings & referral bonuses
Handshake
3.3 Glassdoor
Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.
Founded in 2014
San Francisco, California, USA
2.9K employees (151 in marketing)
52% recommend to a friend
50% CEO approval
Traffic Signals
Monthly Visitors
11.3M
Monthly Google Ads Budget
$135.9K
Traffic Source Mix
Search
24.8%
Direct
69.3%
Referral
5.1%
Social
0.3%
Paid
0.4%
Headcount Trend
Current headcount: ~2.9K
Marketing Team
Marketing Team Size
104 (4% of company)
Median Career Experience
9.5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
4
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Veronika Zatulovskaya 🇺🇦
VP of Marketing
At the company for 6 years 6 months
Kerry Haring
Director of B2B Marketing
At the company for 2 years 1 month
Alexis Romano
Director, Growth Marketing
At the company for 7 years
Beth Marrier Leggett
Senior Director, Brand Experience & Operations
At the company for 4 years 8 months
Funding
Total Funding
$434M
Last Raise
$200M
Series F, 4 years ago
Funding History
- Jan 2022Series F • $200M
- May 2021Series E • $80M
- Oct 2020Series D • $80M