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Marketing jobs

5 marketing jobs

7 days ago

Senior Content Specialist - Retirement Plans

CAPTRUST

Raleigh, NC (On-site)Full time

6 months ago

Paid Media Campaign Senior Associate

CAPTRUST

Raleigh, NC (On-site)Full time

6 months ago

Digital Product Senior Associate (Website & SEO)

CAPTRUST

Raleigh, NC (On-site)Full time

6 months ago

Paid Media Campaign Senior Associate

CAPTRUST

Raleigh, NC (On-site)Full time

6 months ago

Digital Product Senior Associate (Website & SEO)

CAPTRUST

Raleigh, NC (On-site)Full time

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CAPTRUST

Senior Content Specialist - Retirement Plans

Raleigh, NC (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Owns the end-to-end content strategy, development, and governance for Retirement and CAPTRUST at Work, translating business priorities into sales-ready narratives, tools, and enablement plans across channels.

Owns content roadmap and governance for two business lines
Leads development of compliant, audience-specific content and enablement materials

Job Description

Responsibilities

Success in this role requires balancing strategic planning with hands-on execution. The Senior Content Specialist will be expected to deliver clear, compliant, and differentiated content; improve the organization and usability of the content library; strengthen advisor readiness for priority initiatives; and use performance insights to continuously improve content effectiveness.
Content Strategy, Development and Governance:
Draft, edit, and update sales enablement and internal-facing content using firm-approved messaging, templates, and disclosures
Develop advisor-facing, client-centered, and internal content that advances the priorities of the Retirement and CAPTRUST at Work business lines
Repackage approved content into multiple formats (presentations, one-pagers, FAQs, internal guides, scripts, and toolkits) to support sales readiness and internal alignment
Ensure all content aligns with CAPTRUST’s brand voice, positioning frameworks, and compliance standards.
Develop and maintain an annual content roadmap for the Retirement and CAPTRUST at Work business lines, aligned with business priorities, product initiatives, advisor needs, and key sales opportunities
Translate business-line strategies into prioritized content and enablement plans, identifying required materials, audiences, delivery channels, dependencies, and launch timing
Proactively identify content gaps, duplication, and opportunities to consolidate or modernize existing materials
Develop content mapped to distinct audience needs and stages of the sales and client journey, including prospects, plan sponsors, participants, advisors, relationship managers, and internal partners

Requirements

Bachelor’s degree in Marketing, Communications, Business, English, or a related field or equivalent experience
8+ years of experience developing content in financial services, wealth management, investment advisory, retirement services, or another regulated industry.

Preferred

Exceptional writing, editing, and organizational skills with meticulous attention to detail.
Demonstrated ability to translate complex financial and retirement planning concepts into compelling, audience-specific content.
Experience supporting advisor, consultant, or relationship-management audiences.
Experience developing content across multiple delivery channels, including presentations, digital experiences, campaigns, training materials, and sales tools.
Familiarity with content performance metrics and analytics.
Strong project management and organizational skills, with demonstrated ability to influence stakeholders, prioritize competing requests, and deliver high-quality work across multiple deadlines in a highly collaborative environment.
Proficiency with Microsoft Office, particularly PowerPoint and Word, and experience managing or publishing content in Seismic. Experience with Microsoft Dynamics and Asana is preferred.

Benefits

Our Employee Benefits Package shows how much we value our team. Some benefits include:
Company discretionary bonus.
Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
Paid time off (PTO) or Paid Sick Leave (PSL)

CAPTRUST

CAPTRUST Financial Advisors, headquartered in Raleigh, NC, is one of the largest independent retirement plan and investment advisory firms in the country. We specialize in providing consultative advisory services to retirement plan sponsors, endowments, foundations, institutional investors, executives, and high net-worth individuals.

Founded in 1989

Raleigh, North Carolina, USA

1.8K employees (35 in marketing)

www.captrust.com

Marketing Team

Marketing Team Size

31 (2% of company)

Median Career Experience

18 years

Median Tenure

3.2 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$312.5M

Last Raise

$312.5M

Private Equity, 2 years ago

Funding History

Sep 2023
Private Equity
Jun 2020
Private Equity • $312.5M

Traffic Signals

Monthly Visitors

131.5K

Monthly Google Ads Budget

$333.8K

Traffic Source Mix

40.8%

Direct

48%

Referral

8.7%

Social

0.7%

Paid

1.6%

Headcount Trend

Current headcount: ~1.8K

Recent News

CAPTRUST and Cheeriodicals deliver boxes of joy to James and Connie Maynard Children’s Hospital

Oct 9, 2025 • ECU Health

CAPTRUST Launches CAPTRUST Wellness Advantage: Powered by Cleveland Clinic

Oct 7, 2025 • WV News

CAPTRUST Launches CAPTRUST Wellness Advantage: Powered by Cleveland Clinic

Oct 7, 2025 • PR Newswire

Links

www.captrust.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Success in this role requires balancing strategic planning with hands-on execution. The Senior Content Specialist will be expected to deliver clear, compliant, and differentiated content; improve the organization and usability of the content library; strengthen advisor readiness for priority initiatives; and use performance insights to continuously improve content effectiveness.
Content Strategy, Development and Governance:
Draft, edit, and update sales enablement and internal-facing content using firm-approved messaging, templates, and disclosures
Develop advisor-facing, client-centered, and internal content that advances the priorities of the Retirement and CAPTRUST at Work business lines
Repackage approved content into multiple formats (presentations, one-pagers, FAQs, internal guides, scripts, and toolkits) to support sales readiness and internal alignment
Ensure all content aligns with CAPTRUST’s brand voice, positioning frameworks, and compliance standards.
Develop and maintain an annual content roadmap for the Retirement and CAPTRUST at Work business lines, aligned with business priorities, product initiatives, advisor needs, and key sales opportunities
Translate business-line strategies into prioritized content and enablement plans, identifying required materials, audiences, delivery channels, dependencies, and launch timing
Proactively identify content gaps, duplication, and opportunities to consolidate or modernize existing materials
Develop content mapped to distinct audience needs and stages of the sales and client journey, including prospects, plan sponsors, participants, advisors, relationship managers, and internal partners

Requirements

Bachelor’s degree in Marketing, Communications, Business, English, or a related field or equivalent experience
8+ years of experience developing content in financial services, wealth management, investment advisory, retirement services, or another regulated industry.

Preferred

Exceptional writing, editing, and organizational skills with meticulous attention to detail.
Demonstrated ability to translate complex financial and retirement planning concepts into compelling, audience-specific content.
Experience supporting advisor, consultant, or relationship-management audiences.
Experience developing content across multiple delivery channels, including presentations, digital experiences, campaigns, training materials, and sales tools.
Familiarity with content performance metrics and analytics.
Strong project management and organizational skills, with demonstrated ability to influence stakeholders, prioritize competing requests, and deliver high-quality work across multiple deadlines in a highly collaborative environment.
Proficiency with Microsoft Office, particularly PowerPoint and Word, and experience managing or publishing content in Seismic. Experience with Microsoft Dynamics and Asana is preferred.

Benefits

Our Employee Benefits Package shows how much we value our team. Some benefits include:
Company discretionary bonus.
Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
Paid time off (PTO) or Paid Sick Leave (PSL)