Own and optimize B2B marketing operations, driving scalable processes, data integrity, and automation to support demand gen, events, and content while improving pipeline visibility.

Operations & tooling: own marketing automation platforms and build scalable lead-nurturing workflows with clean data flow.
Campaign enablement & measurement: support multi-channel campaigns, monitor funnel performance, and track asset engagement with AI-assisted support.
Collaboration & governance: partner across teams, coordinate with Sales Ops for pipeline visibility, and represent the company at events to boost lead gen and brand reach.

Job Description

Responsibilities

Develop and implement operational processes that support B2B marketing efforts.
Implement scalable solutions to improve workflow and productivity and identify opportunities to enhance performance dashboards to measure operational effectiveness.
Own and manage all marketing automation platforms.
Support campaign builds, QA, and deployment across channels (email, paid media, webinars, events, etc.).
Develop scalable workflows for lead nurturing and segmentation.
Partner with team members on demand generation, events, and content efforts to ensure operational excellence.
Monitor funnel performance and identify optimization opportunities.
Track performance of campaigns and assets so we know what’s landing well, where we’re seeing engagement, and what needs to evolve.
Use AI-assisted tools to streamline content development, improve workflow efficiency, and help the team work smarter across campaigns.
Support foundational marketing operations needs — simple list pulls, segmentation, basic performance reporting, and helping ensure data consistency across employer outreach.

Requirements

Over 5 years of B2B marketing experience, ideally within financial services, fintech, benefits, or employer-focused industries.
Comfort working closely with Sales, tailoring materials and approaches to their workflow.
Excellent project management skills
The ability to build simple, repeatable processes without layers of tech — but also the ability to adopt new tools as our B2B engine grows.
Curiosity, sound judgment, and a practical approach to testing, learning, and iterating.
Must be proficient in Salesforce, Marketo, or similar CRM/automation tools and comfortable navigating, partnering with technical owners, and supporting clean data and workflows.
Comfort using AI-enabled tools to support idea generation, analytics, and workflow efficiency.
AI-enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve.

Benefits

Hybrid work model (Onsite/Offsite)
Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
401k Retirement Plan
Paid Time Off
Career Development
Employee Purchase Program

Purchasing Power

4.0 Glassdoor

Purchasing Power is an Atlanta-based, industry-leading voluntary benefit program offering eligible customers access to brand-name consumer products and vacation packages through convenient payroll deduction, while promoting financial wellness and responsibility. Our program is provided through employers, and offered as a special program for federal civilian employees, retirees, and retired military.*Mission: Purchasing Power believes in Powering People to a Better Life by offering a means for them to obtain the small (and sometimes big!) things that improve the quality of their lives.Learn more at corp.purchasingpower.com*Active duty military are not eligible.

Founded in 2001

Atlanta, Georgia, USA

490 employees (57 in marketing)

corp.purchasingpower.com

81% recommend to a friend

90% CEO approval

Traffic Signals

Monthly Visitors

602.7K

Monthly Google Ads Budget

$14.1K

Traffic Source Mix

22.5%

Direct

68%

Referral

6.1%

Social

2.4%

Paid

0.7%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size

46 (9% of company)

Median Career Experience

14 years

Median Tenure

4.6 years

People

Funding

Total Funding

$620M

Last Raise

$225M

Debt Financing, 13 days ago

Funding History

Mar 2026
Debt Financing • $225M
Oct 2024
Debt Financing • $218M
Sep 2023
Debt Financing • $177M

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Top 1% of applicants do these two things.

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Requirements

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Founders / CEO

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