Responsibilities
- Marketing & Communications Strategy: Support division-wide marketing and communication initiatives.
- Partner with Student Life departments to identify goals, develop integrated marketing strategies, and create campaign assets.
- Collaborate with marketing, communications, creative, content, and web teams to execute strategic priorities and campaigns.
- Identify opportunities for cross-departmental collaboration and coordination of marketing efforts.
- Manage the divisional marketing and communications calendar to ensure alignment across initiatives and project timelines.
- Collaborate with University Communications and Marketing (UCOM) to support branding, web strategy, and internal and external communication efforts.
- Graphic Design & Brand Management
- Create visually compelling marketing materials and campaign assets across print and digital platforms.
- Serve as a steward of the University and Student Life brands by ensuring all materials align with established brand standards and visual identity guidelines.
- Act as the final reviewer of divisional marketing materials, including flyers, apparel, promotional items, and digital assets.
- Review student-created work for quality, accuracy, and brand consistency.
- Social Media & Digital Communications: Develop, coordinate, and execute social media campaigns across Student Life channels.
- Package and distribute content to ensure consistent messaging and audience engagement.
- Provide guidance on content strategy, trends, audience engagement, storytelling, and brand voice.
- Work with departmental contributors to maintain and update content across digital platforms and communication channels.
- Support internal communications and social media management efforts.
- Student Staff Leadership & Supervision
- Supervise and mentor student marketing staff, including Creative Suite and Bluejay Life teams.
- Coordinate project workflows, assign work, manage priorities, and ensure timely completion of deliverables.
- Serve as a liaison between student staff and campus clients to uphold project expectations and service standards? (Note: original text may include this) - included as a direct responsibility line if present in source; otherwise omitted.