Own global website content governance and release management, coordinating updates, translations, testing, and optimization across Crown's sites while aligning with the website roadmap and CMS best practices.

Content & Publication: Oversee content updates, translations, publishing, archiving and removal across global sites.
Web Performance & Optimization: Support continuous improvement including A/B testing, user acceptance testing, and issue troubleshooting.
Collaboration & Requirements: Collaborate on enhancements and requirement definitions, establish processes and workflows for content updates and publishing.

Job Description

Responsibilities

Implement defined content updates on Crown’s customer facing websites for product updates and launches, campaigns, customer results, and other content updates including for international sites as needed
Implement deliverables that support enhancement projects and the website roadmap
Collaborate on website enhancements and requirement definition
Oversee website content updates globally
Troubleshoot issues with the websites, perform user acceptance testing, assist with annotating requirements for IT updates/enhancements
Establish processes and workflows for content, updates, translations, publishing, archiving and removal
Support continuous improvement efforts including A/B testing
Maintain a good understanding of web content management systems best practices
Maintain a working knowledge of related web technologies and digital platforms include Adobe AEM, SAP Smart Edit, and SAP Career Builder

Requirements

Associate degree in marketing, digital, user experience, business, or related field is required
Understanding of how content, design and user interface work together to create an optimal user experience is strongly preferred
Knowledge of user experience processes, content management systems and managing content, utilizing templates, and creating pages utilizing existing components
Excellent ability to communicate and prioritize projects

Preferred

Understanding of how content, design and user interface work together to create an optimal user experience
Familiarity with web content management systems and related tools (e.g., Adobe AEM, SAP Smart Edit)
Experience with content updates for international sites

Benefits

Health/Dental/Vision/Prescription Drug Plan
Flexible Benefits Plan
401K Retirement Savings Plan
Life and Disability Benefits
Paid Parental Leave
Paid Holidays
Paid Vacation
Tution Reimbursement
and much more

Crown Equipment Corporation

3.8 Glassdoor

Crown is one of the world’s largest material handling companies. Crown’s award-winning line of lift trucks maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown seeks to provide customers with forward thinking and innovative solutions designed to improve performance and lower operating costs. Headquartered in New Bremen, Ohio, Crown’s products are defining the future of material handling throughout the world. For more information, visit crown.com

Founded in 1945

New Bremen, Ohio, USA

8.1K employees (170 in marketing)

www.crown.com

76% recommend to a friend

82% CEO approval

Traffic Signals

Monthly Visitors

309K

Monthly Google Ads Budget

$84.5K

Traffic Source Mix

66.4%

Direct

24.3%

Referral

Social

1.5%

Paid

0.8%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size

96 (1% of company)

Median Career Experience

15.5 years

Median Tenure

9 years

People

HR / Recruitment

Katelyn This

Recruiting Marketing Specialist

At the company for 5 years 3 months

Marketing Leadership

Michelle Chapman

Vice President Marketing

At the company for 13 years

Deborah Puracchio

Director of Marketing

At the company for 5 years 7 months

Drew Schmitz

Regional Marketing Manager

At the company for 9 years 3 months

Vicky Fei

Marketing Manager - Latin America

At the company for 17 years

Recent News

Autonomous Forklift Market | Global Market Analysis Report - 2035

Nov 24, 2025 • Fact.MR

Forklift Trucks Market Driving Warehouse Efficiency and Material Handling Innovation

Oct 27, 2025 • newstrail.com

Ex-Account Manager Drops Age Bias Suit Against Forklift Company

Aug 22, 2025 • bloomberglaw.com

Responsibilities

Implement defined content updates on Crown’s customer facing websites for product updates and launches, campaigns, customer results, and other content updates including for international sites as needed
Implement deliverables that support enhancement projects and the website roadmap
Collaborate on website enhancements and requirement definition
Oversee website content updates globally
Troubleshoot issues with the websites, perform user acceptance testing, assist with annotating requirements for IT updates/enhancements
Establish processes and workflows for content, updates, translations, publishing, archiving and removal
Support continuous improvement efforts including A/B testing
Maintain a good understanding of web content management systems best practices
Maintain a working knowledge of related web technologies and digital platforms include Adobe AEM, SAP Smart Edit, and SAP Career Builder

Requirements

Associate degree in marketing, digital, user experience, business, or related field is required
Understanding of how content, design and user interface work together to create an optimal user experience is strongly preferred
Knowledge of user experience processes, content management systems and managing content, utilizing templates, and creating pages utilizing existing components
Excellent ability to communicate and prioritize projects

Preferred

Understanding of how content, design and user interface work together to create an optimal user experience
Familiarity with web content management systems and related tools (e.g., Adobe AEM, SAP Smart Edit)
Experience with content updates for international sites

Benefits

Health/Dental/Vision/Prescription Drug Plan
Flexible Benefits Plan
401K Retirement Savings Plan
Life and Disability Benefits
Paid Parental Leave
Paid Holidays
Paid Vacation
Tution Reimbursement
and much more