Owns end to end product marketing from launch to sustainment, partnering with Product, Marketing, and Sales to drive membership growth and ensure consistent messaging.

Owns launch planning, tools, and training
Leads cross-functional enablement and brand alignment

Job Description

Responsibilities

Partner with Product Managers to understand and clearly communicate product features, benefits, and unique selling propositions to internal and external audiences
Coordinate development of marketing collateral, sales support materials, trainings, and broker/employer presentations to ensure accurate product representation
Maintain and track product resource materials, ensuring timely and accurate information for Sales, Marketing, Customer Service, and public-facing websites
Support ongoing product marketing and communication sustainment throughout the full product lifecycle
Develop and oversee highly visible, cost-effective launch plans for critical lines of business in partnership with Product, Marketing and Sales leaders
Lead product launch sales distribution strategies to drive membership acquisition and retention
Collaborate with Sales to deliver relevant tools and resources that accelerate membership growth and support retention efforts
Develop and deliver marketing training and education for cross-functional Sales and Internal Business teams to drive consistent messaging and brand awareness
Provide advanced marketing consultation to Marketing and Sales divisions on high-profile projects
Ensure brand messaging is consistently incorporated across all projects and aligned with overall marketing and sales strategies

Requirements

BA/BS in Marketing, Communications, Business Administration or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management with 3-4 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.
Business aptitude with knowledge of the healthcare, health insurance, and/or employee benefits industry
Expertise in product marketing/go-to-market principles with a track record of successful campaigns that balance consumer needs and business goals
Strong written and verbal communication skills, including executive-level documents and presentations for diverse audiences
Effective project management skills with the ability to manage multiple complex projects and deadlines simultaneously
Ability to work within cross-functional teams or independently to navigate complex organizational issues with diplomacy and persuasiveness
Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
Strong analytical skills to quantify market opportunities and measure the effectiveness and ROI of go-to-market activities
Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
Demonstrated innovation tied to execution, including understanding of operational, political, and public impacts of multi-market product launches

Preferred

Familiarity with AI tools to enhance productivity and decision-making is highly desired.

Benefits

Medical, dental and vision coverage for employees and their eligible family members, including mental health benefits.
Annual employer contribution to a health savings account.
Generous paid time off varying by role and tenure in addition to 10 company-paid holidays.
Market-leading retirement plan including a company match on employee 401(k) contributions, with a potential discretionary contribution based on company performance (no vesting period).
Up to 12 weeks of paid parental time off (eligibility requires 12 months of continuous service with Cambia immediately preceding leave).
Award-winning wellness programs that reward you for participation.
Employee Assistance Fund for those in need.
Commute and parking benefits.
We are happy to offer work from home options for most of our roles. To take advantage of this flexible option, we require employees to have a wired internet connection that is not satellite or cellular and internet service with a minimum upload speed of 5Mb and a minimum download speed of 10 Mb.

Cambia Health Solutions

3.6 Glassdoor

Cambia Health Solutions is a family of companies headquartered in Portland, Oregon, working to create a person-focused and economically sustainable health care system. Through our health plans, innovative technology and strategic investments, we are delivering consumer-centric solutions that:• help people achieve better health and well-being • make health care more available, affordable and accessible • are easily understood by everyoneWe put people at the heart of everything we do. Our company reaches more than 70 million Americans nationwide, including more than two million people in the Pacific Northwest who are enrolled in our regional health plans.

Founded in 1996

Portland, Oregon, USA

4.5K employees

www.cambiahealth.com

62% recommend to a friend

70% CEO approval

Salaries

Posted range

$82K/yr – $155K/yr

Taken straight from the job posting.

See all Cambia Health Solutions salaries

Marketing Team

Median Tenure

5.9 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

42.8K

Traffic Source Mix

16.3%

Direct

44.4%

Referral

3.2%

Social

0.4%

Paid

0.2%

Headcount Trend

Current headcount: ~4.5K

Recent News

Mental & Behavioral Health Impact Award: Cambia Health Foundation

Nov 21, 2025 • The Business Journals

Cambia Health Solutions Welcomes Kara Beeler as Chief Human Resources Officer

Nov 12, 2025 • Business Wire

Cambia proposes another Blue Cross Blue Shield affiliation

Nov 6, 2025 • Modern Healthcare News

Links

www.cambiahealth.com

X (Twitter)

Crunchbase

Responsibilities

Partner with Product Managers to understand and clearly communicate product features, benefits, and unique selling propositions to internal and external audiences
Coordinate development of marketing collateral, sales support materials, trainings, and broker/employer presentations to ensure accurate product representation
Maintain and track product resource materials, ensuring timely and accurate information for Sales, Marketing, Customer Service, and public-facing websites
Support ongoing product marketing and communication sustainment throughout the full product lifecycle
Develop and oversee highly visible, cost-effective launch plans for critical lines of business in partnership with Product, Marketing and Sales leaders
Lead product launch sales distribution strategies to drive membership acquisition and retention
Collaborate with Sales to deliver relevant tools and resources that accelerate membership growth and support retention efforts
Develop and deliver marketing training and education for cross-functional Sales and Internal Business teams to drive consistent messaging and brand awareness
Provide advanced marketing consultation to Marketing and Sales divisions on high-profile projects
Ensure brand messaging is consistently incorporated across all projects and aligned with overall marketing and sales strategies

Requirements

BA/BS in Marketing, Communications, Business Administration or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management with 3-4 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.
Business aptitude with knowledge of the healthcare, health insurance, and/or employee benefits industry
Expertise in product marketing/go-to-market principles with a track record of successful campaigns that balance consumer needs and business goals
Strong written and verbal communication skills, including executive-level documents and presentations for diverse audiences
Effective project management skills with the ability to manage multiple complex projects and deadlines simultaneously
Ability to work within cross-functional teams or independently to navigate complex organizational issues with diplomacy and persuasiveness
Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
Strong analytical skills to quantify market opportunities and measure the effectiveness and ROI of go-to-market activities
Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
Demonstrated innovation tied to execution, including understanding of operational, political, and public impacts of multi-market product launches

Preferred

Familiarity with AI tools to enhance productivity and decision-making is highly desired.

Benefits

Medical, dental and vision coverage for employees and their eligible family members, including mental health benefits.
Annual employer contribution to a health savings account.
Generous paid time off varying by role and tenure in addition to 10 company-paid holidays.
Market-leading retirement plan including a company match on employee 401(k) contributions, with a potential discretionary contribution based on company performance (no vesting period).
Up to 12 weeks of paid parental time off (eligibility requires 12 months of continuous service with Cambia immediately preceding leave).
Award-winning wellness programs that reward you for participation.
Employee Assistance Fund for those in need.
Commute and parking benefits.
We are happy to offer work from home options for most of our roles. To take advantage of this flexible option, we require employees to have a wired internet connection that is not satellite or cellular and internet service with a minimum upload speed of 5Mb and a minimum download speed of 10 Mb.