Shape the firm’s growth agenda for legal and transactional practices by translating market signals and client dynamics into prioritized BD plans, cross-sell playbooks, and compelling proposal content.

Growth ownership: lead market intelligence and competitive profiling to steer practice priorities and client messaging.
Portfolio development: drive RFP/pitch strategy, materials, and cross-practice collaboration with senior stakeholders.
Planning and events: translate data into business development plans, plan practice retreats, and run targeted client events with the events team.

Job Description

Advise Practice Group Leaders and Shareholders on growth opportunities, market positioning, competitive differentiation, and client development strategies, both independently and in partnership with the Senior Department Marketing Manager.
Identify opportunities to expand existing client relationships through cross-selling and interdisciplinary collaboration.
Support Shareholders in the development of individual business development plans.
Support strategic planning initiatives and practice retreats.
Facilitate strategic discussions with Practice Group Leaders to ensure investments are in support of and aligned with practice priorities.
Lead RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)

Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.

Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,200 attorneys in over 25 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California

Founded in 1972

USA

2.2K employees (57 in marketing)

www.polsinelli.com

Traffic Signals

Monthly Visitors

53.2K

Traffic Source Mix

52.9%

Direct

42.3%

Referral

4.1%

Social

0.4%

Paid

0.3%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size

48 (2% of company)

Median Career Experience

13 years

Median Tenure

4.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tiffany Zeigler

Chief Marketing Officer

At the company for 4 years 5 months

Allison W.

Director of Marketing

At the company for 3 years 11 months

Marissa A. Tew

Senior Department Marketing Manager - Litigation and Labor & Employment Departments

At the company for 4 years

Devon Hosford

Creative & Brand Manager

At the company for 2 years 2 months

Recent News

Top Law Firms 2025: Polsinelli

Dec 12, 2025 • Missouri Lawyers Media

2025 Power List 100: Lauren Tucker McCubbin, Polsinelli

Dec 12, 2025 • Missouri Lawyers Media

2025 Power List 100: Curtis M. Holland, Polsinelli

Dec 11, 2025 • Missouri Lawyers Media

Advise Practice Group Leaders and Shareholders on growth opportunities, market positioning, competitive differentiation, and client development strategies, both independently and in partnership with the Senior Department Marketing Manager.
Identify opportunities to expand existing client relationships through cross-selling and interdisciplinary collaboration.
Support Shareholders in the development of individual business development plans.
Support strategic planning initiatives and practice retreats.
Facilitate strategic discussions with Practice Group Leaders to ensure investments are in support of and aligned with practice priorities.
Lead RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)

Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.