Define and lead content strategy across NYL.com and consumer journeys
Must-have: 3+ years in content strategy or UX writing
Standout: Experience shaping AI-driven content and cross-functional collaboration

Job Description

Own content strategy for NYL.com and digital journeys, driving AI-driven discovery and consistent experiences.

Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys.
Map and structure content across awareness, consideration, and conversion stages to reduce friction.
Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
Establish content patterns and page-level frameworks that support intuitive navigation.
Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.
Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences.
Shape structured content and schema approaches to improve search and AI-driven interpretation.
Partner with Analytics to evolve performance models beyond traditional keyword metrics.
Future-proof consumer content for emerging search behaviors and AI-mediated discovery.
Develop scalable content models that support reuse, modularity, and clarity across digital experiences.

Requirements

Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
Experience working within cross-functional digital product or experience teams.
Demonstrated experience shaping content systems across complex, multi-page digital experiences.
Experience supporting search-driven or AI-influenced digital environments.
Experience in financial services or other regulated industries strongly preferred.
Strong stakeholder management and collaboration skills across Design, Research, Product, Marketing, Analytics, and Compliance.
Strong understanding of content modeling, structured content systems, and taxonomy principles.
Familiarity with schema markup and machine-readable content frameworks.
Experience working within CMS environments and structured content workflows.
Ability to interpret analytics and behavioral data to inform content decisions.

Preferred

Project portfolio or work samples demonstrating content strategy and AI-driven experiences.

Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.

New York Life

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. As a mutual company we hold ourselves to the highest standards of transparency, objectivity, and integrity. We’re committed to improving local communities through a culture of giving and volunteerism, supported by our own New York Life Foundation. Join a company that values development, career growth, collaboration, innovation, and diversity & inclusion. Through various resources and programs, you can grow your career while developing personally and professionally. Your life. New York Life. More powerful, together.Insurance • Investments • Retirement • Advisory ServicesNew York Life is an Equal Opportunity Employer - M/F/Veteran/Disability/SexualOrientation/Gender IdentityInvestments are offered through NYLIFE Securities LLC (Member FINRA/SIPC), a Licensed Insurance Agency. Advisory services are offered through Eagle Strategies LLC, a Registered Investment Adviser. NYLIFE Securities LLC and Eagle Strategies LLC are New York Life Companies. Not all New York Life agents are licensed to offer investments or advisory services. Only those agents who disclose their affiliation with NYLIFE Securities LLC and/or Eagle Strategies LLC are credentialed to provide the respective products and services.Read our disclaimers: http://nyl.co/socialmedia

New York, New York, USA

41K employees (670 in marketing)

nyl.co/3uLirwD

Traffic Signals

Monthly Visitors

2.6M

Monthly Google Ads Budget

$1.6M

Traffic Source Mix

18.6%

Direct

57.4%

Referral

22%

Social

0.8%

Paid

1.1%

Headcount Trend

Current headcount: ~41.3K

Marketing Team

Marketing Team Size

486 (1% of company)

Median Career Experience

19 years

Median Tenure

7.9 years

People

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Job Summary