Own and lead a multi-channel digital marketing function, shaping an integrated strategy across Performance Marketing, Email, SMS, and Push while building a high-impact team; manage strategy, testing, budget optimization, agency partnerships, and cross-functional alignment with Brand and Ecommerce.

Own the multi-channel growth strategy and channel roadmaps
Lead a high-performance team and partner with cross-functional leaders

Job Description

Responsibilities

Lead our performance-driven marketing organization. This senior leadership role is responsible for developing and executing an integrated digital marketing strategy that accelerates customer acquisition, retention, and lifetime value across all owned and paid channels.
Reporting directly to the Head of Ecommerce, the VP of Digital Marketing will own Performance Marketing (paid search, paid social, affiliate) alongside our owned channels including Email, SMS, and Push Notifications.
Strategy & Vision - Define and drive an integrated digital marketing vision that spans Performance, Email, SMS, and Push - aligned to J.Crew’s brand identity and ecommerce growth goals
Strategy & Vision - Develop channel roadmaps, investment frameworks, and testing strategies to maximize customer acquisition, retention, engagement, revenue, and margin generation
Strategy & Vision - Stay ahead of emerging trends in digital marketing, consumer behavior, and technology to bring bold, innovative ideas to the business
Strategy & Vision - Partner closely with the Head of Ecommerce and cross-functional leaders (Brand Marketing, Creative, Merchandising, Technology, Finance, Strategy, and Analytics) to ensure marketing is deeply integrated with the broader customer experience and Brand strategy
Performance Marketing - Oversee strategy and execution across Paid Search (SEM), Paid Social (Meta, TikTok, Pinterest, etc.), Programmatic Display, Affiliate
Performance Marketing - Manage and optimize a significant media budget, ensuring strong ROAS, CAC efficiency, and measurable incrementality to Brand revenue and the bottom-line, alongside cross-functional partners
Performance Marketing - Lead agency relationships, holding partners accountable to performance benchmarks, innovation targets, and brand standards
Performance Marketing - Champion a rigorous A/B and multivariate testing culture to continuously improve campaign performance, alongside cross-functional partners

Requirements

10+ years of progressive digital marketing experience, with at least 4 years in a senior leadership role managing multi-channel teams
Proven track record of scaling performance marketing programs and owned channel strategies in a direct-to-consumer, retail, or ecommerce environment
Deep expertise across Paid Search, Paid Social, Programmatic, Affiliate, and SEO — combined with hands-on knowledge of Email, SMS, and Push platforms (e.g. Klaviyo, Attentive, Braze, Salesforce Marketing Cloud)
Strong agency management experience; ability to hold partners to high standards while building collaborative, productive relationships
Exceptional analytical skills with fluency in performance metrics, attribution modeling, and media mix optimization
Experience managing substantial media budgets with demonstrated ability to drive efficiency and accretive growth simultaneously
Track record of building and developing high-performing teams in a fast-paced, matrixed organization
Strong executive presence with the ability to partner with and influence stakeholders across all levels of the organization
Passion for fashion, brand, and culture — with an appreciation for J.Crew’s unique aesthetic and customer
Bachelor’s degree required; MBA or advanced degree a plus

Preferred

Bachelor’s degree required; MBA or advanced degree a plus

Benefits

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

J.Crew

3.9 Glassdoor

Since 1983, we’ve been designing pieces that feel both familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view...it’s no wonder we’ve been in your closet for four decades and counting.Today, we continue to do the classics our way, inspiring not only how you shop but also how you express your personal style. Our commitment runs deeper than just making great clothes—we're proud of our role in getting you dressed with confidence, character and the unique style sensibility that makes us who we are.

Founded in 1983

New York, New York, USA

15K employees (1,899 in marketing)

www.jcrew.com

71% recommend to a friend

85% CEO approval