2 months ago
Consumer Health Brand Marketing Intern
Dr Reddy's Laboratories Limited
Princeton, NJ (Hybrid)Full time
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Consumer Health Brand Marketing Intern
Princeton, NJ (Hybrid)
Salary Not AvailableIntern/New GradFull time
Posted 2 months ago
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Job Summary
Support the end-to-end execution of digital brand and product storytelling, turning consumer insights into compelling content and compliant marketing assets across Amazon, retailer.com, and D2C sites.
- Content & Brand Storytelling: Create original content, craft messaging rooted in empathy, and assemble brand assets and claims repository.
- Asset Library & Compliance: Develop a brand asset library and coordinate with legal/regulatory to ensure content accuracy and regulatory alignment.
- Market Insights & Launch Analytics: Gather consumer data, trends, and testing results to inform go-to-market plans and new product launches.
Job Description
- Responsibilities - Help the team with the execution and analysis of digital strategies to create consumer demand across Amazon, retailer.com and D2C sites
- Assist with the development of a brand asset library
- Lead development of a claims repository
- Help craft compelling brand stories & product messaging rooted in empathy and cultural relevance
- Create and edit original content
- Collaborate with legal/regulatory to ensure content accuracy & compliance
- Sales Analysis: Create and execute reporting for new product launches
- Consumer & Market Research: Gather consumer insights, data, research, category trends and best practices to input into strategic plans; Assist with consumer testing of new ideas
- Other duties as assigned
Dr Reddy's Laboratories Limited
3.9 Glassdoor
Established in 1984, we are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’, we work to provide access to affordable and innovative medicines. We offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major markets include USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in future growth drivers such as access to novel molecules, digital therapeutics and consumer healthcare. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com.Caution Notice: Dr. Reddy's has been made aware of candidates receiving fraudulent job opportunities from unauthorised recruiting agencies or people impersonating Dr. Reddy's leaders. These fraudulent jobs may be advertised on employment sites or mimic our careers site and company email addresses. Please know that Dr. Reddy's Laboratories has no affiliation or connection to these situations. Dr. Reddy's (and its associated/group companies) follows a formal recruitment process through its own HR department. Please report immediately in case you suspect a fraudulent job. You may raise your concern by:Accessing https://drreddys.ethicspoint.com. Calling on the hotline number. List of hotline numbers are available in https://drreddys.ethicspoint.com. The hotline is available 24x7 in multiple languages. Writing to complianceofficer@drreddys.com or chiefombudsperson@drreddys.com. For our community guidelines on LinkedIn, please visit: https://shorturl.at/LTvNZ
Founded in 1984
Hyderabad, Telangana, IND
32K employees (622 in marketing)
80% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
118.8K
Monthly Google Ads Budget
$547
Traffic Source Mix
Search
55.1%
Direct
35.1%
Referral
6.1%
Social
2.6%
Paid
1%
Headcount Trend
Current headcount: ~31.8K
Marketing Team
Marketing Team Size
622 (2% of company)
Funding
Total Funding
$6M
Last Raise
$6M
Post IPO Equity, 9 months ago
Funding History
- Jun 2025Post IPO Equity
- Oct 2022Post IPO Equity
- Dec 2001Post IPO Equity • $6M