Lifecycle Strategy and Campaign Management
Develop Fox's customer lifecycle strategy in Cinch and prioritize opportunities based on customer needs, revenue potential, business priorities, and available resources
Build, launch, and improve automated journeys for customer win-back, seasonal cross-sell, referrals, new customer welcome and onboarding, customer education, and abandoned quote recovery as data becomes available
Own email and direct mail campaigns from planning and audience selection through launch, reporting, and optimization
Maintain a customer communication calendar and keep active journeys current as services, offers, data, and business priorities change
Write clear, persuasive copy and build campaigns using approved Cinch templates, working with the Managing Editor and Creative when additional support is needed
Coordinate direct mail production, proofs, audience files, schedules, and delivery with Cinch and other partners
Complete thorough pre-launch quality checks and maintain the templates, documentation, test records, and approvals needed to run campaigns reliably
Customer Experience, Data, and Cinch
Work with the Director of Customer Experience to identify customer needs, pain points, and communication gaps, then turn those insights into practical campaigns and journey improvements

Requirements

You have three or more years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, marketing automation, or a related field
You have experience developing lifecycle strategies and turning them into completed campaigns
You have hands-on experience building automated journeys and one-time campaigns in an email, CRM, or customer engagement platform
You are a strong writer and editor who can turn business goals into clear, persuasive customer communication
You understand audience segmentation, personalization, testing, deliverability, and campaign quality assurance
You are comfortable using campaign data to measure performance, calculate ROI, and recommend improvements
You are organized, detail-oriented, and able to manage several campaigns and deadlines at the same time
You can work independently, solve problems, and build productive working relationships across departments

Preferred

Experience with Cinch or a similar customer engagement platform
Experience connecting lifecycle campaigns to revenue, retention, reactivation, cross-sell, referrals, or customer lifetime value
Experience managing direct mail alongside email campaigns
Familiarity with Salesforce, field service platforms, customer databases, analytics dashboards, and campaign attribution
Experience in a multi-location, home services, subscription, or recurring revenue business
Working knowledge of CAN-SPAM, customer consent, privacy, accessibility, and email marketing requirements

Benefits

Positive and Empowering Workplace Culture
Flexible Work Schedule
Base salary of $55,000 to $65,000 annually depending on experience
Competitive Health Insurance including Medical, Dental, and Vision for full-time employees
401k with a generous company match
PTO after just 30 days for Full-time individuals
Paid holidays
Paid Sick leave and Bereavement for FT/PT employees
Employee Stock Purchase Plan
Strong potential and room for growth with an Individualized Leadership Plan for every team member

Rollins, Inc.

3.5 Glassdoor

At Rollins, our mission is simple: to become the best service company in the world. But we know that to be the best, we have to live the best—every day, in every role.Rollins, Inc. is a global industry leader, providing essential pest control services through our subsidiaries and franchises. Our more than 60 brands, including Orkin, Critical Control and Saela deliver exceptional services to 2.8 million commercial and residential customers in the United States, Canada, Australia, Europe, Asia, Central and South America, the Caribbean, the Middle East and Africa. You can learn more about Rollins and our family of brands by visiting www.rollins.com/news-events.

Founded in 1964

Atlanta, Georgia, USA

1.6K employees (54 in marketing)

www.rollins.com

64% recommend to a friend

78% CEO approval

Traffic Signals

Monthly Visitors

39.1K

Traffic Source Mix

30.3%

Direct

56.4%

Referral

8.3%

Social

0.9%

Paid

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size

32 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$2.1B

Last Raise

$200M

Post IPO Secondary, 4 months ago

Funding History

Nov 2025
Post IPO Secondary • $200M
Feb 2025
Post IPO Debt • $500M
Sep 2023
Post IPO Secondary • $1.4B

Marketing jobs

Customer Lifecycle Marketing Specialist

Marketing Communications Manager

Social Media & Brand Marketing Coordinator

Marketing Coordinator

Marketing Coordinator

Communications Manager

All marketing roles in the US

All marketing roles in the US

Customer Lifecycle Marketing Specialist

Marketing Communications Manager

Social Media & Brand Marketing Coordinator

Marketing Coordinator

Marketing Coordinator

Communications Manager

Customer Lifecycle Marketing Specialist

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Rollins, Inc.

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Customer Lifecycle Marketing Specialist

Marketing Communications Manager

Social Media & Brand Marketing Coordinator

Marketing Coordinator

Marketing Coordinator

Communications Manager

Customer Lifecycle Marketing Specialist

Top 1% of applicants do these two things.

Job Description

Responsibilities

Requirements

Preferred

Benefits

Rollins, Inc.

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News