5 months ago
Description: Performance Marketing & Paid Social Campaign Specialist (f/m/d)
PALFINGER Asia Pacific
Texas, USA (Hybrid)Full time€52K/yr
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Description: Performance Marketing & Paid Social Campaign Specialist (f/m/d)
Texas, USA (Hybrid)
€52K/yrMid Level2+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive global and regional performance marketing campaigns across search, display, and social to meet business goals.
- Own setup and optimization of paid campaigns, including testing and agency collaboration.
- Must-have: Basic experience in SEM/paid social for B2B or industrial markets.
- Standout: Cross-functional collaboration and data-driven reporting for ROI improvements.
Job Description
Responsibilities
- Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
- Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
- Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
- Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
- Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
Requirements
- Degree in Marketing, Communications, Business, Digital Media, or a related field, with up to 2 years’ experience in digital or performance marketing
- Basic knowledge of search engine marketing and paid social platforms (LinkedIn, Meta), with B2B or industrial machinery market experience as an advantage
- Familiarity with digital analytics tools (Google Analytics, social media dashboards) and a strong interest in performance-driven marketing
- Detail-oriented, analytical mindset, strong organizational skills, and ability to work in an international, cross-functional environment
- Fluent in English (written and spoken); German language skills are a plus
Preferred
- German language skills are a plus
Benefits
- Flexible working hours with no core time and the possibility to work from home
- Further training and international career opportunities
- Corporate health management "PALfit"
- Company restaurant with freshly prepared meals and daily meal subsidy
- Job ticket for travel to and from PALFINGER
- Numerous employee discounts through Corporate Benefits
PALFINGER Asia Pacific
With its APAC headquarters in Singapore, PALFINGER APAC operates with more than 500 employees with local facilities and offices across China, India, Japan. South Korea, Indonesia, Vietnam, and Singapore. PALFINGER creates the most innovative lifting solutions on land and at sea worldwide.Through entrepreneurship, respect and learning our employees set the benchmark in technology, digitalization, quality, safety and service.Sustainability and high flexibility drive us to ensure the responsible and effective use of resources.Together this empowers us to keep our customer promise of LIFETIME EXCELLENCE.As a multinational company group with its headquarters in Bergheim, Austria, PALFINGER has manufacturing and assembly sites in Europe, in North and South America and Asia as well as over 5,000 sales and service centres located in over 130 countries across five continents. Worldwide we have 39 production entities and more than 10.000 employees.
Traffic Signals
Monthly Visitors
177.3K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
53.3%
Direct
36.1%
Referral
7.4%
Social
1.9%
Paid
1.1%
Headcount Trend
Current headcount: ~40
Marketing Team
Marketing Team Size
2 (5% of company)