9 days ago
Director, Connected Commerce
Glanbia
Downers Grove, IL (Hybrid)Full time$185K/yr – $230K/yr
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Director, Connected Commerce
Downers Grove, IL (Hybrid)
$185K/yr – $230K/yrDirector/Executive10+ years expFull time
Posted 9 days ago
Job Summary
Own the Connected Commerce strategy for omnichannel retail, translating priorities into shopper programs and leading cross-functional activation across in-store, digital, and experiential channels.
- Define operating model, governance, and cross-functional ways of working
- Drive measurement, learnings, and investment optimization across programs
Job Description
Responsibilities
- Lead GPN's Connected Commerce strategy across omnichannel retail customers, integrating in-store activation, retailer digital, retail media, social commerce, content, and experiential marketing.
- Translate enterprise, brand, channel, and customer priorities into connected shopper programs that drive growth across the full path to purchase.
- Establish the operating model, governance, and cross-functional ways of working that position Connected Commerce as a key commercial capability.
- Prioritize investments and resources across brands, customers, and growth opportunities to maximize business impact.
- Develop Integrated activation strategies that connect pre-shop, purchase, trial, and post-purchase engagement across physical and digital retail environments.
- Partner with Sales and Customer Strategy & Planning to deliver customer-specific programs that support business plans, innovation launches, and growth objectives.
- Oversee execution of merchandising, digital content, promotions, sampling, experiential activations, and retail media programs.
- Ensure programs are delivered on time, on budget, and in alignment with retailer requirements and brand standards.
- Lead retailer digital marketing and retail media strategies across key omnichannel customers.
- Partner with customer teams, Brand Marketing, and agency partners to develop campaigns that leverage search, display, social commerce, digital merchandising, and retailer content.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related discipline.
- Minimum of 10 years of progressive experience in connected commerce, shopper marketing, retail media, omnichannel marketing, customer marketing, digital commerce, experiential marketing, or a related CPG commercial function.
- At least 5 years of people leadership experience, including coaching, talent development, and team management.
- Demonstrated success leading omnichannel programs across both physical and digital retail environments.
- Strong experience working with major omnichannel retailers, retail media networks, agencies, and external partners.
- Proven ability to manage significant budgets and optimize marketing effectiveness and return on investment.
- Deep understanding of omnichannel shopper behavior, retail media, digital commerce, experiential marketing, and performance measurement.
- Strong strategic thinking, commercial acumen, cross-functional leadership, and the ability to influence within a complex, matrixed organization.
- Excellent communication, storytelling, stakeholder management, and presentation skills.
Benefits
- The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental benefits, 401(k), annual bonus opportunity, and a competitive salary.
Glanbia
4.0 Glassdoor
Glanbia is a better nutrition company, helping people live full, healthy lives. We are a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business. Our heritage is in dairy, but we've evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age. The future of food is personal — we continue to grow, using insight-and science-led innovation to deliver the high-quality nutrition our consumers need. The choices we make every day are guided by our purpose — we're here to help people live their best, while doing better by each other and the earth.
Founded in 1997
Kilkenny, County Kilkenny, IRL
4.1K employees (281 in marketing)
77% recommend to a friend
83% CEO approval
Salaries
Posted range
$185K/yr – $230K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
281 (7% of company)
Median Career Experience
13 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Michael Lynch
VP HR - Performance Nutrition International & Glanbia Corporate Functions
At the company for 7 years 4 months
Jo Lanigan
Senior Director Talent Acquisition
At the company for 7 years 4 months
Hugh McGuire
CEO Glanbia Performance Nutrition. Executive Director Glanbia PLC
At the company for 23 years 7 months
Carrie Healy
Talent Acquisition Lead
At the company for 2 years 11 months
Funding
Last Raise
Post IPO Equity, 4 years ago
Funding History
- Apr 2022Post IPO Equity
Traffic Signals
Monthly Visitors
69.9K
Traffic Source Mix
Search
33.3%
Direct
46.7%
Referral
10.9%
Social
7.5%
Paid
1.3%
Headcount Trend
Current headcount: ~4.1K